3000 new stores in half a year!

On February 16, the first stop of the "Top 100 Chain Industry Ecological China Tour" activity with the goal of "helping terminals to drain traffic and helping chains to move sales" selected Shandong.
In the process of visiting the top 100 chains in Jinan, Qingdao, Yantai and other cities, the reporter It is found that the competition among local pharmacies is very fierce, such as the listed chain Shuyu Mining's stores almost all over the province, and some regional leaders of small ones are also trying or have expanded to neighboring areas
.
The result of the substantial increase in the number of pharmacies is that customers are diverted.
The results of the visit show that how to improve the growth of store sales is the top priority of pharmacies, especially for the third and fourth tier chains
.
So, how does the event "land" to solve the problem of pharmacy sales? Internal and external pressures urgently need to "break the ice" "Top 100 Chain Industry Ecological China Tour" event was the first chain to visit Shuyu Pingmin.
When talking about the current situation of Shandong pharmacy, Li Wenjie, chairman of Shuyu Pingmin, said that medical policies such as medical insurance control fees The impact on pharmacies is greater, and the impact of pharmaceutical e-commerce on physical stores is also great.
"Suicide promotion has attracted the attention of high-level executives
.
" At present, there are more than 40,000 pharmacies in Shandong, and the number of stores ranks third in the country, second only to Guangdong and Sichuan
.
It is understood that in recent years, the Shandong market is not only the three major chains of Shuyu Civilian, Lijian, and Yanxitang, but also the local Renhetang, Tongfang, Xingfuren, etc.
are also expanding to nearby areas
.
Taking 2020 as an example, in the first half of the year, compared with the end of 2019, there were 3,063 new pharmacies in Shandong
.
In addition, some foreign chains are also interested in the Shandong market, such as Yangtianhe, Dashenlin, etc.
, and they have joined the fray one after another
.
Yuan Hucheng, general manager of Shandong Chenxin Pharmacy Chain Co.
, Ltd.
in Jining, told reporters that Jining has a population of 800,000 and more than 600 pharmacies, each serving an average of more than 1,300 people, and the density of pharmacies far exceeds the national average.
There are 5 pharmacies within a distance of 100 meters, and the degree of competition can be imagined
.
" Like pharmacies in other provinces, the sales of certain categories have declined due to the epidemic, the customer flow of the stores has decreased, and the profitability needs to be improved.
It is also common for chain pharmacies in Shandong.
Common problems encountered
.
Some pharmacy managers asked reporters if there were any pharmacies that had better experience in this area for them
.
The hospital side store and DTP pharmacy used to be the breakthrough point of sales growth that many chain pharmacies had placed high hopes on, but the results proved to be unsatisfactory
.
"Drainage" and "moving sales" have become the focus of chain pharmacies that urgently need to "break the ice"
.
Targeted "professional" escort is different from previous visits.
In addition to investigating the development status of the top 100 chains, the "Top 100 Chain Industry Ecology Tour in China" also uses "professional" empowerment to provide pharmacies with authoritative data from Minet.
com.
At the same time as business reference, the event's strategic partner Qingdao Pusheng Holdings Co.
, Ltd.
(hereinafter referred to as "Pusheng Holdings") also "empowers" pharmacies with public welfare activities
.
According to Dr.
Zheng Zhiwei, co-founder and president of Pusheng Holdings, Pusheng Holdings has carried out a series of activities of "supporting love" in many provinces across the country, helping stores to "drain traffic" and "move sales", and have achieved remarkable results
.
Zheng Zhiwei believes that high-priced gold items require professional and in-depth communication, and the professional skills of shop staff are generally lacking.
Through this activity, shop staff can be improved, and they can have good interaction and communication with customers, which will bring real benefits to the store.
The sales growth of the company has been increasing and it has benefited for a long time.
The growth data of well-known chains such as Zhang Zhongjing Pharmacy and Shuyu Civilian they have cooperated with is the best proof
.
"Top 100 Chain Industry Ecology Tour in China" mainly focuses on mainstream chains.
Judging from the development trend of the pharmacy retail industry, the speed of mergers and acquisitions is accelerating.
In the new round of "expansion", listed chains and regional leaders In the future, the market share and dominant position of the top 100 chains will be further greatly improved
.
However, the case of Fujian Huihao Cosmos being acquired shows that even the top 100 chains may fall behind or even be eliminated if they fail to properly respond to changes and challenges from policies and markets
.
Returning to the profession has become a consensus in the industry, and empowering the top 100 chains with "professionalism" is like a "timely rain"
.
The premise of promoting sales through publicity is “draining traffic”.
Without passenger flow, “moving sales” cannot be started.
Therefore, how to “drain traffic” through public welfare activities has become the focus of the interviewed chain pharmacy executives
.
For a long time, Pusheng Holdings has continued to put a large number of advertisements on CCTV and satellite TV in various provinces, and has also named the popular TV series on iQiyi, making its brand and products well-known
.
Regarding the question raised by some pharmacy bosses about "how many people still watch TV now", Zheng Zhiwei explained: "Most of the chronically ill patients are middle-aged and elderly people.
Lord
.
" Place advertisements on the most popular channels and columns for local audiences, such as the livelihood column, find specific groups of people through advertisements, and "drain traffic" to the cooperative chain
.
Dong Hongbing, chairman of Jinan Pingjiada Pharmacy Co.
, Ltd.
, recognized the purpose and form of the event.
He pointed out that the procurement model of chain pharmacies is generally based on sales, because the stores also have a turnover rate assessment, and the clerk's purchasing habits are Which products are sold well in the store and which products are included
.
Obviously, low-priced products are less difficult to sell than high-priced products, but does high-priced products have no growth potential? Of course not
.
Now Punctuation shares and Pusheng Holdings are taking the initiative to do this for the pharmacy, and I believe it will definitely bring growth to the sales of the store
.
During the visit, the leading chain pharmacies in these different regions showed strong interest in the authoritative data of Minet and reached an intention to cooperate
.
The competition in the future is the competition of data.
Understanding the development and competition of the category is an indispensable means of precise procurement and marketing
.
On March 2, the launching ceremony of the "Top 100 Chain Industry Ecology China Tour" will be held in Qingdao, which marks the official implementation of the public welfare activity to "empower" chain pharmacies and move towards a national top 100 chain
.