A Brief History of the Third World of "Internet and Great Health"

TextsDai Zhouli before entering this topic first to understand a few related concepts: What is the "Internet plus"? What is Big Health? In fact, "Internet plus" is different from the concept of "Internet", the latter is such as the hospital public number of online appointment registration, its application in the information system is limited, only transaction-oriented traditional thinking, while the former is the need to meet the need to have a connection service and be able to maintain stability for a long timeAnd the concept of "big health" is also different from traditional health, is the big data background of health, is throughout the old and sick, involving food and clothing in a new field, it has a broad market space and multi-dimensional user needs are also affected by the top-level designThe combination of the Internet and health dates back to the early 2000s, when the concept of "mobile medicine" was born in the United States, named after Professor Istepanan Robert of Imperial CollegeThe 2010 U.SMobile Summit defined Mobile-Healthcare as medical services provided through mobile medical devicesThe development of medical and health care in China depends to a large extent on the relevant policies issued by the government, from the beginning of the medical reform in 1985, from expanding hospital autonomy to arguing whether the government is leading or market-led, from helping residents solve the problem of difficult to see a doctor to perfect ingesting the medical and health system construction, to the third session of the 12th National People's Congress in 2015, the "Internet plus" officially entered the government report, the reform of the health care system has always been the focus of people's livelihoodSince 2010, the Internet Healthcare sector has continued to attract investment, with the fastest growing period 2013-2014 also known as the "Internet Healthyear Year"The reduction of the policy threshold, the increase of market demand, the development of e-commerce business, the progress of Internet technology and other factors are all catalyzing the reform of traditional medical careIn fact, as early as 2013, there are a large number of Internet medical enterprises, such as 39 health network, quick lying doctors, registration network, etc, they from the initial embryonic period to the subsequent start-up period, to 2015 into the trial and error period, as well as after 2016 system integration stage, Internet medical enterprises through gradually improve the platform, accumulate users, gradually improve the market adaptability, promote the development of the industryThe traditional ecological system in the field of medical health is established with the hospital as the core, not only the hospital as the center of medical consultation and service, but also the information exchange, capital and material flow between the relevant pharmaceutical enterprises, insurance services and other service items is also carried out around the hospitalThe addition of the Internet breaks the traditional one-way architecture, makes the communication of information between patients, doctors, hospitals, medical services and other links more closely, improves the utilization rate of the channel, accelerates the operation of the whole systemWith the continuous progress of Internet technology and the increasing demand of people, the cross-border integration between the Internet and the field of health care is the accelerator of China's medical reform at this stageIn the area of online medical services, for example, the government has introduced positive policies, including the recent licensing of several online hospitalsOnline consultations and prescription drugs for common and chronic diseases are growing dramaticallyHospitals, pharmaceutical companies, Internet giants and entrepreneurs from the traditional medical and health industry chain have flocked to the "Internet-medical" wave, and various forms of Internet medical innovation will greatly promote the reform of China's medical care Such as through health management to prevent and control the disease-free intelligent wearable medical equipment, to achieve drug price transparency, promote the pharmaceutical electronics division of pharmaceutical companies, can save medical and health costs of online medical consultation and telemedicine, can shorten the patient consultation process mobile medical platform, to solve the problem of information asymmetry of health care cloud and big data applications, stimulate the enthusiasm of primary doctors, achieve a balanced medical resources of the Internet and hospitals and so on "Three medical" field (medical, medical and medical insurance) as an important area of "Internet and medical care", covering from the individual's health management, consultation, diagnosis and treatment, drug purchase to medical insurance and other links, "three medicine" and "Internet plus" organic combination can effectively alleviate the imbalance between supply and demand of medical resources, reduce the cost of patients, ensure the safety of patients with drugs and other objectives Although Internet medical services as the rise of the Internet field of innovation and entrepreneurship, this is still in the early stages of development of the industry, all aspects are not mature, success or failure is also too early, but the Internet giants in the health of the layout or has a clear advantage, the main factor is money-driven In addition to the financial support required for the establishment of professional platforms, as well as the financial support required for ecosystem building, mergers and acquisitions in the commercial sector and the integration of business models also require significant human, material and financial resources In addition, the Internet and health care who is at the core has been a controversial issue Whether the Internet-centric innovation is more disruptive, or as a tool to optimize the allocation of medical resources and efficient use of better, there is no good criteria for judging, only look at time and market to test the survival of enterprises Yet the Internet is reshaping the big health industry, whether in terms of the three drivers of policy, the technology base, or user demand With the great increase of personal health management awareness, people have a clear need for treatment of the disease, while the imbalance of medical resources caused by the difficulty of medical care, registration difficulties and other issues highlighted, become the trigger for tension between doctors and patients, the opaque information of the drug chain led to high cost of medical treatment, the situation of drug-based medicine is still continuing Only by means of the Internet to reconstruct the whole health ecological chain, can these problems be solved The release of the Outline of the National Health Service System Plan (2015-2020) has made the Internet an official booster for the health care industry, while the Outline of the "Healthy China 2030" Outline states that by 2030, the total size of the health service industry will reach 16 trillion yuan, and China's life and health industry will usher in unprecedented opportunities for development Facing such a huge market size and innovative opportunities, how to use digital means to reconstruct the internal management of enterprises, to achieve transformation and upgrading, in order to manage and promote efficiency, to benefit for development With the coming of the 5G era, more wireless health products will emerge, and based on online video, virtual reality technology to achieve remote diagnosis, remote imaging consultation, remote monitoring, etc., the technology upgrade will meet the needs of medical real-time, high efficiency, stability, to achieve the doctor's remote diagnosis of patients, remote consultation, remote surgery and other operations Collecting information and data through terminal equipment, as well as data generated in the past diagnosis and treatment process, including patientbasic data, electronic medical records, diagnostic data, medical equipment, etc., with timely inspection to achieve multi-party interaction and sharing, so as to monitor the medical situation in real time, and timely solve problems, and finally achieve a new era of intelligent medical Internet healthcare is improving the efficiency of medical resource allocation, breaking the existing pattern of interests and reducing the cost of medical services Develop a healthy cloud platform to share information between departments, so that the application value of the Internet is reflected in the specific workflow, give full play to the advantages of Internet enterprises, and hospitals combined Using the network platform, enterprises can interact with users in real time, so as to obtain large-scale data resources, the use of big data technology for analysis and processing, the analysis results sent to users, forming a virtuous circle The health care industry will become more and more important in the national economy as a whole After the outbreak, both governments and businesses will invest more in the health care system For China, this is an important opportunity to make great strides forward and develop into a leading country in the world for medical services And China's Internet penetration rate itself is very high, so in the internet plus health field also has a chance to become a leader From the age of IT to the age of Data Technology From self-control, self-management-oriented, to serve the public, to stimulate productivity-based technology Health management, appointment consultation, medical science, health communication, terminal development of these five "Internet plus big health" related to the development of patient-centered information service platform, the establishment of savings users personal health data information bank, and the construction of a more applied disease diagnosis model China's leading hospitals are upgrading their medical IT systems The use of artificial intelligence is accelerating in the diagnosis and treatment of almost all major diseases, including cancer, coronary heart disease, diabetes, etc As an area with a high professional threshold, the industrial chain is also very large, and the joint cooperation between enterprises will be an inevitable trend In the field of "Internet and Great Health" with prevention, treatment and maintenance as the direction of change, the technical support required is to establish a comprehensive database of information resources, accurate positioning, intelligent matching, and what is needed is the ability of talents and innovative value and the core value of data creation Imagine a "medical future dream": you don't have to go to the hospital, you have a professional private doctor directly at home for your remote treatment A variety of wearable testing devices are ready to monitor your health and upload to the health cloud in real time, ready to deliver to your home when you need medication And when you need to go to the hospital, you can browse the national medical resources to choose your own hospital and doctor, all your needs will be synchronized in real time to your personal health cloud file, even if you are going to other hospitals in other cities to get your medical history Breaking data silos, the Internet and the big health sector have a long way to go, but the future is within.