A century-old brand unlocks healthy new fashion with innovation

Our reporter Han Songyan

On October 18, the 20th National News Center of the Communist Party of China organized 42 reporters from 33 domestic and foreign media to visit Tongrentang Zhima Health Zero Store to experience the innovation and change
of the century-old brand.

Walking into the lobby of the Zero store, you will be greeted by a "24-hour unmanned vending simulation demonstration equipment"
that can accommodate 9,000 products.
Click on the screen to add the desired goods to the "shopping cart", the yellow robotic arm receives the instruction and begins to grab the product, then hands it to the robot through the conveyor port, and finally delivers it to the door, the whole process takes only 1 minute
.

The liveliest places in the store are the coffee area, roasting area and Chinese dining area on the ground floor, where many journalists stop to taste the food
.
Starry sky toast, blue enchantment, durian twist and other breads and snacks, so that many female reporters who love dessert shouted "planted"
.
According to reports, these are low-sugar and low-oil baking products, and some of the raw materials used come from the natural herbs of Tongrentang medicinal and food homologous, such as the natural pigment used by Blue Enchantment from butterfly pea flowers
.

In the No.
0 store, the most attractive are "Internet celebrity" drinks
such as monk fruit American herbal coffee and goji martini cocktails.
According to the staff, herbal coffee is a new form of coffee opened up in the field of coffee based on the concept of knowing that health is combined with herbal health, based on the homologous of medicine and food, such as monk fruit American herbal coffee is the use of monk fruit sweet glycosides as sugar substitutes, and the mouth has sweetness
.
In addition, in the No.
0 store, the brewing machine independently developed by Tongrentang has also attracted the attention
of many reporters.
Put the ingredient tea into the brewing machine, click the switch, and a cup of high-strength tea will be
freshly baked.

The Tongrentang Zhima Health Zero store built in 2018 is a beneficial attempt
by Beijing Tongrentang Health Pharmaceutical Co.
, Ltd.
to transform and land on the new retail track.
Since the 18th National Congress of the Communist Party of China, China Beijing Tongrentang (Group) Co.
, Ltd.
has practiced the requirements of "advocating a healthy and civilized lifestyle, establishing the concept of general hygiene and great health, and transforming the treatment of diseases into the center of people's health", seized the opportunity period of development strategy, created a scientific and technological innovation system with deep integration of production, learning, research and marketing, and continued to promote enterprises to move towards high-quality development, and has completed 1348 new product development
.

The relevant person in charge of Tongrentang Health Pharmaceutical said that in the future, Zhima Health will continue to focus on new scenarios, new consumption, new products and new services, create user-centered brand positioning and service experience, provide users with full-scene healthy life solutions, and help enterprises seek new growth
in the vast health industry.

China Food News (October 19, 2022, Version 02)

(Editor: Zhou Yan).