A group of giant pharmacies participate in online medical insurance purchases

A local food delivery platform can use medical insurance, and large chain pharmacies such as Chengda Fangyuan, Neptune Star, and National University Pharmacy participate in it

Buy medicines online to get medical insurance, Shenyang officially pilots

According to Shenyang's public account report, on July 5, the first batch of 62 pilot designated pharmacies in Shenyang officially opened medical insurance payment on the Meituan platform, and citizens can enjoy the convenient drug purchase service of "order online, medical insurance payment, and delivery of medicines to home"

It is understood that the "Internet +" medical insurance service in Shenyang is jointly established by the Municipal Medical Insurance Bureau, the Medical Insurance Center and Meituan Buying

It is worth mentioning that the pilot designated pharmacies on the Meituan platform can open 24-hour service, and take-out delivery staff can also take orders 24 hours

The takeaway platform cooperates with the medical insurance department to truly connect pharmacies and customers

After sorting out, it is found that there are already many local pilots to buy medicines for take-out, which can be used for medical insurance, which is generally promoted jointly by local medical insurance institutions and the Meituan Ele.

On June 17, Hangzhou Daily reported that the Hangzhou online drug purchase and medical insurance online payment pilot project has been officially launched, which was created by the Hangzhou Medical Insurance Bureau and Alibaba Health

On June 16, Jiangsu Suqian Medical Insurance Bureau and Meituan Buying formally launched the "Online Order Store Delivery" medical insurance settlement service.

May 10, Dongyang City, Zhejiang 25 Medicare drugstore opened takeaway consumers in the use of health care billing services, insurance masses through Alipay, Taobao, hungry orders What other platforms

Some insiders pointed out that domestic and foreign sales platforms cooperate with medical insurance departments, mainly to attract offline designated pharmacies, and obtain more active users and transaction volume through medical insurance payment as a "drainage tool"

According to data released by the National Medical Insurance Administration, in 2020, the number of people participating in basic medical insurance in the country will be about 1.

In addition, medical insurance fund expenditure is also the main source of income for designated pharmacies

This shows that medical insurance plays an important role in pharmacies and customers

Subsidies to pharmacies, Meituan buys drugs to increase platform viscosity

In order to be sticky, the takeaway platform has recently moved quite a bit

Recently, Meituan Maiyao launched the "Take-off Plan" for pharmacies, which includes 5 aspects, including 200 million yuan merchant operating subsidy, business analysis system upgrade, more than 30 digital management courses training, pharmacy private domain member management, and novice merchant support

The person in charge of a pharmacy in Chengdu said that subsidies are definitely beneficial to small and medium-sized chain pharmacies like us.

Regarding the platform’s launch of a private domain membership system, some pharmacies said that some pharmacies’ membership accounts for more than half of offline passenger sales.

The performance of pharmacy takeaway platforms is mainly driven by marketing

According to data from the Meituan financial report, as of the end of the third quarter of 2020, nearly 100,000 pharmacies have settled on the Meituan Buying Drug Platform.
According to statistics from the National Food and Drug Administration, as of the end of 2020, the total number of pharmacies nationwide has reached 573,300, which is Said that at least 17% of pharmacies across the country have access to the Meituan Buying Platform
.

Medical marketing expert An Haihe told the manager of Cyberlan-pharmacy that pharmacies take a positive attitude towards selling drugs on the take-out platform.
After all, there are more channels for publicity and sales
.
However, it's hard to say how much the food delivery platform has improved the performance of the pharmacy.
This mainly depends on the marketing efforts of the pharmacy on the platform
.

The takeaway platform can swipe the medical insurance card, which will inevitably speed up the progress of online prescription drug sales, but this phenomenon has caused worries in the industry
.
A pharmacy in Shanghai directly stated that the safety of online sales of prescription drugs has always been a major issue.
If supervision fails to keep up, the relevant efforts of offline pharmacies will be in vain, which is unfair
.