A preview of the changes in China's baking market

In recent years, China's baking industry is booming.
according to senior baking experts, the current domestic baking industry to industrial factories, "front shop after factory" model of chain stores, online e-commerce baking brand three models.
is a large-scale food industry factory brand, with large-scale machinery, intelligent operation, large-scale production.
such factories mainly for supermarkets, convenience stores and other offline stores to provide finished products, saving human and material costs.
experts believe that this is the baking industry to produce food mainstream model, with peach bread as the main representative.
2 is the "front shop after factory" chain brand, "front shop" as the name implies the meaning of the store, and "back factory" refers to most chain stores in the back of the store directly to make baked goods, including some large chain stores have their own central factory.
Such models are mainly branded as Good Lili Cake, Yuanzu Foods, 85 Degrees C, Christine, Bread New Language and Japan's high-end baking brand Yamazaki Bread, South Korea's integrated food group SPC's Paris Bay Sweet, South Korea's CJ Group's Dole Day.
is the online e-commerce baking brand, with 21CAKE, MCAKE, Waffle Boy and other brands as the representative.
experts say e-commerce is an invisible battleground, but it accounts for a growing share.
these three brand types form the current pattern of the baking industry.
more and more private interests due to personal interests, but still belong to the niche, temporarily failed to affect the pattern of the baking industry.
is happening in the pixabay baking industry? Experts believe that in recent years to the baking industry more and more talent and enterprises, the domestic baking market is undergoing a silent change.
is that the taste, appearance is getting richer and richer.
, whether it's taste or appearance, baking is constantly evolving.
from dirty bags, puffs, meat pine bee fruit to soft european bags, a new collection of products come in turn.
such as Nai Xue's tea opened up the domestic market on soft european bag awareness, car sandwich, etc. become a hot net red products.
second is the single-item store up.
past few years, there have been more and more stores opened by individual products.
into a bakery like this, you won't see different types of bread, but you'll see multiple types from the same variety.
such as dad's sugar handmade toast, there will be many flavors of toast to choose from when you enter the store.
the label and characteristics of the single store will be more intense, but also face the problem of excessive single-quality.
is to attach importance to the sense of store experience.
the traditional bakery has listed the bread cabinet, there is little room left.
but the reporter visited found that in a good bread store, in addition to the place where the bread is placed, there is also a lot of space for tables and chairs for customers to eat and rest.
to enhance the experience of the store, which is where the bakery store is optimized.
thursday is the "Baking and Tea" mode is hot.
since The Snow's tea beed popular in the form of "tea and baking", the "baking and tea" model has not gone away.
bread good, bread new language and other stores are "baking and tea" mode of development, some stores and fruit fishing and other products.
Whether it's the "tea and roasting" of Neshe's tea, or the "coffee and roasting" of Ruixuan, or the bakery itself, there are more and more players entering the baking circuit, and it's more exciting to develop the baking category.
of trends in the baking industry, experts point out that there are so many brands in the baking market that competition is becoming fierce.
"Baking ecological chain will soon lead to a big change of the era", enterprises in their own products, services, marketing and other aspects of competitiveness, but also to seize the opportunity for change in the next era.
bakery industry has been oversupply, and there is an imbalance in development between regions.
, where will the baking industry go in the future? Experts stress that in the future, the first-tier cities will be single ultra-large experience stores and supply chain platforms and new retail one baking brands.
only serve a single-family store or chain brand, in a private domain traffic to do the ultimate product service.
has an ultra-large intelligent automation factory enterprises, focusing on the supply chain platform, serving small and medium-sized enterprises, hotels, tea brands and other single baked goods, semi-finished products, frozen products industry chain supply.
of the baking industry has been a lot of attention, how to reduce costs is imminent.
baking industry needs to be industrialization, semi-finished production for many small and medium-sized baking stores to save human and material resources.
to consider health in product function, baking will be low-sugar, low-fat, low-calorie aspects of development.
unique aesthetic properties of baking and will lead the aesthetic revolution in the culinary industry.
the future, healthy and good-looking baked goods will continue to emerge.
, whether in mode or product, baking differentiation, personalized development, are important pillars of the product.
"tea and European bag" "single-product shop" "light food shop" and so on, traditional bread gradually by the characteristic development.