ADM publishes global microbiome market hotspot forecasts

On July 8, ADM, a leading global nutrition industry, released its outlook for the global human microbiome market, which is expected to rapidly climb to nearly $

According to research from ADM's proprietary Outside VoiceSM Consumer Insights Platform, consumer trends are impacting the fast-growing market

The human gut microbiome is made up of trillions of unique microbes, and its relationship to health has gradually been understood

The future trend of nutritional solutions and dietary supplements that support the gut microbiome and meet consumer health needs will focus on product innovation, more personalized assessment tools and scientifically backed products in emerging market segments

The top 5 trends that will lead the industry in 2022 include:

(1) More and more consumers are recognizing the brain-gut axis and the link between microbiome function and mood and cognition

Research by the ADM Outside VoiceSM Consumer Insights Platform in collaboration with FMCG Gurus found that more than half (58%) of global consumers recognize the potential health benefits

(2) Provide personalized nutrition solutions for daily activities such as professional athletes and sports enthusiasts

Consumers are approaching their diets and lifestyles in a more holistic way, and gut health is at the heart of

(3) With the prevalence of personalized nutrition, consumers are beginning to use testing tools to assess the composition of their gut microbiome

Personalized assessment solutions, which are rapidly gaining popularity, are helping consumers better understand their bodies, including gut microbiome analysis

(4) Demystify probiotics and skin microbiome

Consumers are increasingly recognizing that the effects of probiotics are not limited to the gut

(5) Consumer concerns about immune health will be a top priority in today's and tomorrow's markets

Coupled with the ongoing COVID-19 pandemic coupled with the outbreak of colds and flu earlier this year, supporting immune function remains a top concern

These new trends in the microbiome solutions space, combined with growing interest from mainstream consumers, mean that this market has significant growth potential