After the festival Changzhou decoration materials prices are still 20% increase in labor costs

China Paint Network news
: The
New Year passed, the home wear market into the peak season. According to traditional customs, after the end of the 15th month will start decoration, but because this year's Spring Festival time is much later than in previous years, coupled with the end of last year, China Resources International, Changfa Xiangdi Peninsula and other properties concentrated delivery, so that Changzhou home improvement market start-up time earlier than in previous years. In order to compete for the first opportunity, a number of home-clothing companies in advance to start a "marketing war." Only after the New Year, "Dacheng decoration" director designer Sun Maopeng has been busy hot, "busy dead people, from the beginning of the eighth official work start, every day to 112 o'clock at night to leave work, estimated that the rhythm will continue until April", he told reporters that this time last year, the hands of the decoration case only a few households, this year suddenly increased to more than a dozen households, the workload increased nearly three times. Also feel the same way is "Mito decoration" General Manager Yang Lockhong, "business volume increased by 30% compared to the same period last year", Yang Lock Hong analysis: on the one hand, because last year's concentrated delivery of real estate with the decoration market, on the other hand, with the growing maturity of the home improvement market and consumer awareness of the brand market, brand consumption gradually become mainstream. "There are also some high-end customers to start the villa, after several years of screening, formed an ideal decoration style, so choose to renovate this year to stay." Sun Maopeng told Changzhou Evening News reporter, home consumption did not have big ups and downs, the vast majority of rigid demand nature of consumption, home market consumer demand growth, and consumer goods market trends are closely related. Homewear company's new recruitment in the face of the hot spring home wear market, brand homewear company is also an early action, the full opening of the "battle." Reporters learned that "Mito decoration" this month, respectively, the introduction of "door-to-door gift", "renovation gift" and "signature gift" - "the total price of complete home furnishings to save 30%, sign a bill to send the European cabinet" to attract consumers. "3.15" has been a major event for many home enterprises, the current "3.15" marketing activities are also in the home improvement industry. Changzhou local decoration company to use the online mall, mobile, offline physical stores of omn's advantages of resources, the introduction of winning grand prizes, the limit price of main materials, engineering upgrades, so that lida sign-off and other activities to launch a variety of three-dimensional preferential activities. Industry analysis, 2014 home industry cold, so that the industry is full of expectations for this festival. Home improvement enterprises will also "3.15" as an important node to improve service quality, publicity service concept, have launched to enhance services and marketing initiatives. Labor costs rose 20% reporter learned that many consumers choose to place an order years ago, after the decoration is because of the price of decoration after the Spring Festival is uncertain. And before the "residential interior decoration project quality acceptance norms", "family room decoration quality acceptance standards 2013" and other four standards have been promulgated and implemented, so that many industry insiders predict that 2015 interior decoration costs will certainly rise. Reporters in the interview learned that, for the time being, in addition to labor costs rose by 20%, material costs have not changed. "Before the price increase, Mito's workers wages 250 yuan / day, after the price increase of 300 yuan / day, but the increase in labor costs accounted for the proportion of total decoration costs is not large, so the total decoration costs do not fluctuate much." Yang told reporters. It is reported that every year after some decoration companies will have the phenomenon of loss of workers, in order to retain workers and recruit new people, many companies only raise wages, these are the reasons for the increase in labor costs.