Against the tide of the market, how should coating enterprises do a good job of capital operation?

China Paint Network
News: At present, the
Coatings
market is still in a depressed state, in the face of rising raw material prices, rising operating costs and shrinking profit margins,
coatings enterprises
have lamented the "difficult to survive", one of the most headaches for paint companies is financial pressure. Against the tide of the market, how should paint enterprises go in and out?
capital is the basis of the operation of an enterprise, paint enterprises can only manage the way to ensure their own smooth network, rapid development. At present, many paint enterprises are "expansion model" of the active promoter, think that the larger the size of the enterprise, the more invincible. However, they tend to ignore financial risk controls, which is the main reason for the short-lived lives of Chinese companies. In small and medium-sized paint enterprises, most enterprises are most concerned about the market prospects, investment budget, sales targets, profit targets and personnel input, but for risk management and control is not enough attention, or even plans seriously out of touch with reality. If the planned income shrinks in the early stage, and the investment in the later stage needs to be increased, the capital chain is often easy to break, enterprises will be in a more difficult situation.
capital operation only solves the problem of how to expand the scale of enterprises, and coating product management is the fundamental purpose. The reason why enterprises can carry out capital operation, provided that paint enterprises have economic strength and brand advantages, the core ability that enterprises have formed is the basis of capital operation, with the strength to carry out mergers and acquisitions, mergers and acquisitions can continue to expand product management, and brand is an enterprise can occasionally successfully carry out production and operation of an important symbol. And brand as an intangible asset, in the capital operation, it can be used as a capital discount shares, but also can enhance the social image and social status of enterprises.
In this case, paint enterprises to as far as possible for the development of enterprises more financing, and then large enterprises, their own economic strength is limited, therefore, in order to better open source, we must know how to get funds from "others", that is, enterprise financing. Financing can bring a steady stream of capital for enterprises, is to ensure the continuous basis and premise of the capital chain, but also to promote the normal operation of enterprise funds a powerful driving force. In general, in the paint market, where the non-directional factors are gradually increasing, paint enterprises can only find the right direction in the management of funds in order to win long-term development in the complex market competition environment.
a word, paint enterprises in the development process, the funds should have a clear plan, improve the utilization rate of funds, do not blindly invest, resulting in the use of funds is not in place.