Aggressive marketing of formula milk powder requires strong regulation

The World Health Organization and UNICEF recently released a report on How Formula Marketing Influences Infant Feeding Choices, showing that more than half of the parents and pregnant women surveyed have become the marketing targets of infant formula companies

Although this report is a conclusion drawn from investigations carried out in many countries, the report also reveals that China's problems in this area are relatively prominent, which should arouse the attention of the domestic public

The public does not lack personal feelings about the marketing of formula milk powder

As a common breast-milk substitute, formula milk powder should be sold in accordance with the "Administrative Measures for the Sale of Breast-milk Substitutes"

It should also be noted that in advocating breastfeeding and increasing the breastfeeding rate, in addition to strengthening supervision, guidance and services should also be strengthened

Not only is breastfeeding great for a child's growth, but it also reduces a woman's future risk of diabetes, obesity and some cancers