AkzoNobel Lin Liangxuan: Opening up e-commerce channels is the direction of the development of the home industry

Data show that in 2014, the cumulative sales of building materials and home stores above the national scale amounted to 120.621 billion yuan, down 3.70% YoY. Lin liangxuan said that in 2014 the real estate market growth slowed down, the market tightening for the home business growth of a certain pressure, but also the development of the home industry has put forward new challenges, "counter-trend" has become the key words of enterprises in 2014.
not only by the impact of the environment, from the impact of home e-commerce, but also make the development of traditional home enterprises blocked, had to learn from its online operation ideas for self-innovation.
2014, the development of home e-commerce momentum is rapid, a number of physical manufacturers announced the establishment of online platform, large-scale financing online. Lin said that regardless of the size of the channel is large or small, home enterprises have gradually accepted the "e-commerce channel" this new business model.
Lin Liangxuan believes that although the current development of China's household materials industry is still in the groping stage, but the development of e-commerce channels has become one of the future development of the industry.
To AkzoNobel Group's Doles brand as an example, Lin liangxuan introduced that Doles has opened the first official flagship store in Tmall, convenient for consumers to buy online, combined with Taobao "Double Eleven Shopping Carnival" activities, annual sales continue to climb.
addition, Lin said, more and more "after 80", "after 90" to become the home market consumer groups, "customization" and "personality" gradually developed into a major feature of the industry.
in Lin Liangxuan's view, another new development focus of the home industry lies in the field of environmental protection. Lin believes that after the release of the new Environmental Protection Act, known as "the strictest environmental protection law in history", the long-standing theme of "environmental protection" in the home market will move deeper. "Companies will introduce safer and greener products for different market segments, while looking for more comprehensive and rigorous environmental solutions."
on the development of the home industry in 2015, Mr Lyn predicted that the continued slowdown in the real estate market will have a further impact on the home business. However, Mr Rin said the decorative paint business still had huge growth potential in the home renovation maintenance and recoloring market, and with the rapid growth of Chinese consumer revenues, the market opportunities for the decorative paint business remained broad.