Analysis of the development trend of China's coating industry in 2015

China Coatings Network
News: China's
coal enterprises
this year attaches great importance to green production, foreign enterprises have already been in the forefront, June 1, 2011, China-Japan Green Expo on the water chemical industry Co., Ltd. Chairman Genji Shi said: "Do not do environmental protection business enterprises, the future will not survive." Now is an era of environmental protection, so only do a good job of environmental protection business enterprises can develop." It can be seen that the Japanese entrepreneur for the "green environmental protection" concept attaches great importance to success.
According to Yubo Zhiye Market Research Center understand that the current society to give the concept of "green environmental protection" huge space for development, consumers for "green environmental protection" needs have been equated with food and clothing, the country is hoping for better development of enterprises to take the road of sustainable development of green environmental protection, so the concept of "green environmental protection" has become a very harmonious and unified needs of the whole society. At present, how enterprises put the concept of "green environmental protection" into action, so that consumers use to update better green products to determine physical and mental health, will be the future development of the eternal trend.
of living standards to improve people's consumption is a lot of people have a
,
paint industry green consumption has become the mainstream consumption concept. People began to advocate "green" and "low-carbon" lifestyles. The formaldehyde content of coating products has always been a concern for consumers. So paint green, low carbon must be the future development trend.
from China's paint industry development prospects forecast report to understand that from the current point of view, many enterprises pay attention to the environmental performance of products. In the market sales of paint products are mostly under the banner of green, low carbon! With the current consumer demand and trend analysis,
-based coatings
environmentally friendly green coatings can better meet the needs of consumers. Greener and greener, attracting many consumers. Paint enterprises only in the environmental performance of products to work hard, in order to win more consumer praise.
brands in the coatings industry can only meet the needs of some consumers. These first-line paint enterprises are in the target customer group, targeted development of products, only to achieve success. In today's highly competitive market, in order to survive, enterprises need to carry out differentiated marketing. For the product to create bright spots, capture their own part of the consumer, enterprises can grow from small to large, from weak to strong.
equipment-type coatings, electronic information equipment-type coatings, urbanization-related transportation facilities coatings, public facilities coatings, medical equipment-related coatings, green building coatings, agricultural modernization-related agricultural machinery coatings, new energy automotive coatings will create a huge market demand, which gives the paint industry two major hints:
1 is
building coatings
in the consumer group health and environmental protection subjective awareness, polluting coatings are gradually marginalized, and tend to environmental protection and multi-functional brand paint;
second is around industrialization, information technology, urbanization, agricultural modernization development brought about by the
pro
of the demand for the paint industry in 2015 will be the main direction.