Arla offers custom protein products for women

consumers will check product labels very carefully and control most consumer spending.Arla
Food Ingredients believes that female consumers present a huge opportunity for food and beverage producers to become more identifiable as they begin to focus on protein quality.Arla
that female consumers have different needs depending on their age and lifestyle. Sometimes, however, there is something in common: a desire for high-quality natural ingredients.women know everything they can get from food, including what protein it contains - the ability
"
Switch
"
will always be turned on.2016
: Pay more attention to protein differences Arla
launched an all-natural whey protein aimed primarily at women at the
FiE
in Paris, France, this month. The company's product development range, including beverages, sports nutrition products, baked goods and infant nutrition.
Vestergaard Nielsen
, marketing manager at , says there is no so-called

one-size-fits-all" marketing
for
consumers.said:
it
to focus on women's respective lifestyles and the different needs that come with different ages and different daily activities.
” “
For example, at certain stages of a woman's life, women focus on exercise nutrition, maternal and child nutrition, weight management, healthy snacks to adapt to a day's work, and getting older healthy.
”For
Arla
, this means offering customized food ingredients for different female populations. For example, the recently launched product for maternal and child nutrition contains three different types of all-natural milk, mainly aimed at the mother and fetus. These include:
Lacprodan
Whey Protein,
Capolac
Minerals,
Lacprodan PL-20
Milk Phospholipids (a phospholipid-rich milk protein containing neuroglycerides that contribute to the development of the early brain of the fetus)., there are protein-rich products specifically designed for muscle decay symptoms (decreased muscle mass and strength), a common disease among older people that has received increasing attention."
, in addition to the needs of different individuals, female consumers also yearn for high-quality all-natural food ingredients, but also with specific functions.
," Vestergaard Nielsen
said."
So far, we've been talking aboutProtein , but in
2016 and
, we're looking forward to seeing more attention toSegment
'
, including brand segmentation and consumer segmentation."
consumers are beginning to realize that the quality of protein is different. They pay close attention to whether protein products are good for their health.
” Women: The next big opportunity According to the Boston Consulting Group,
women are expected to control 72% of global
consumption by
2028
According to nielsen
, 75 percent
75 percent
women said they would double-check the labels of their products. Many people say they have special needs that will stimulate them to buy products that have the right effect. "
all of these factors, we believe that women will become the next huge business opportunity for food and beverage companies. Whey protein will be the perfect ingredient for the production of women's products.
," Vestergaard Nielsen
said. "
natural properties, health benefits, easy production operation, to bring very good flexibility to the product. For female consumers, products need to be more recognizable. At the same time, the taste of the ingredients should be neutral, so that when used in food and beverages will not destroy the original flavor of the product.
”