Asda has launched a new sustainable, environmentally friendly commercial vehicle coating

China Coatings Network
: The world's leading liquid and
powder coatings
supplier of Astra
Coatings
Systems (NYSE: AXTA) today launched the Imron® Hydro and Imron® Elite products in the Chinese market. As an important member of the Imron family, these two products are designed for commercial vehicle manufacturers and operators to meet increasingly stringent environmental regulations in China and around the world while helping them achieve their high productivity goals.
Asda's Imron Hydro
water-based coatings
product line is a high-quality, environmentally friendly solution developed specifically for heavy trucks, high-speed rail, buses, agriculture, construction, construction machinery (ACE) and general industrial manufacturers and operators. Thanks to a new generation of pigments and dispersion technology, the Imron Hydro range features vibrant colors. At the same time, Imron Hydro can be used in factory packaging or production lines with unique water-based blends and high-quality adhesives to meet the need for custom blending of any surface paint color due to the effective blending of a wide range of coating adhesives using Asda's patented resin technology. The range offers superior masking, reducing paint consumption and increasing productivity while maintaining a bright color appearance, excellent durability and corrosion protection. In addition, since Imron Hydro is a water-based paint with very low volatile organic compound (VOC) emissions, it can help customers meet China's environmental protection regulations and requirements.
also introduced Imron Elite high solid solvent-based coatings to the Chinese market. This is a high-performance, low-volatile organic compound emission (VOC) solution for commercial vehicle coating and easy to use. The high solid 2K polyurethane formula gives Imron Elite excellent durability and corrosion protection, making it the industry's best-in-class high-quality coating. Imron Elite products have more than 18,000 color formulations, because the proportion of solids is higher than solvent content, so volatile organic compounds (VOCs) emissions are very low, in line with domestic and European voC emission standards.
Imron series has been successfully used in more than 3 million commercial models in the global market. Today, more than 1,000 commercial vehicle customers around the world are using Imron products to reduce coating consumption, application costs and VOC emissions. Thanks to the Imron brand, Astra's global customers enjoy sustainable solutions that are both economical and environmentally friendly, while providing quality coatings for trucks, busses, railways and a wide range of commercial vehicles.
, Global Vice President and President of China, said, "Asda has a long-term focus on sustainability, helping clients achieve both business and environmental goals. We are a major supplier of coatings and surface paints to china's automotive and commercial vehicle industries, and it is particularly important that we work with our customers to support the government's efforts to promote energy conservation and emission reduction. The new Imron Hydro and Imron Elite products are in line with China's environmental regulations in all respects, and in the future, we will continue to lead the sustainable development of the coatings industry, reduce volatile organic compound emissions, help customers increase productivity, and continuously develop easy-to-use and highly durable coatings, making every car and commercial vehicle using Asda coatings more stylish and unique color charm. In
, Asda's new water-based paint plant in Jiading, Shanghai, was successfully put into operation, providing a sustainable solution for China's growing automotive market. The start-up of the new plant is an important part of Asda's global strategy and an important milestone in Asda's development in China, which will contribute significantly to the long-term sustainable development of China's automotive and other industries.
In addition to the new plant, Astra has two liquid coatings manufacturing plants in China, a technology research and development center in Asia Pacific, a global color laboratory, four repair coatings training centers, and six joint-venture powder coating production plants, which together form the layout of Astra's development in China, where they will work together to achieve long-term sustainable development in China's transportation industry and other industries that use Astra Coatings.