Asda releases 2021 Global Automotive Color of the Year "Electric Green"

Philadelphia, January 13, 2021 - Asda (NYSE: AXTA), the world's leading supplier of liquid and powder coatings, has released its 2021 Global Automotive Color of the Year, Electro-Green.
"electric green" is a fresh natural and very expressive yellow-green tone, with spiritual boldness and contemporary style, giving people a sense of style, energy and talent.
"electric green" unique personality can take into account the dynamic design elements and functional needs, while a wide range of uses, supporting the set of color dual charcoal color matching or matte body finish design, can be used in a variety of vehicle applications.
In addition, the "electro-green" formula incorporates reflectivity and is easily sensed by lidar (LiDAR), while its hierarchy and pigment composition make it highly transportable in millimeter-wave radar systems (RADAR).
"Providing avant-garde innovations is the foundation and driving force of Astra's business," said Hadi Awada, Senior Vice President, Global Transportation Coatings, AstraZ.
the formula into mobile sensing technology, 'electric green' will be personalized pursuit and coating technology clever combination, is a combination of functional, expressive and dynamic color.
" fully autonomous vehicles are becoming a reality and will increasingly need lidar and millimeter-wave radar technology to perceive and interact with their surroundings.
"electric green" meets the requirements of industry safety standards, can effectively improve the application performance of both types of systems, both in terms of trends, or technical applications, is an outstanding color.
Although white remains the most popular car color worldwide, consumers are also increasingly interested in customizing and personalizing the color appearance of cars, according to Asda's Global Mass Produced Car Color Statistics Report 2020.
in today's automotive market trends, green has an impact on the application of blue and yellow hues, driving the application of color towards a more ecological direction.
2020 global car color of the year - blue-green "blue wave blue", and this year's introduction of yellow-green tone "electric green" is the case.
"Our 2021 Color 'Electric Green' evokes the pursuit of sustainability, well-being and security."
is an avant-garde color that is in line with color trends and highlights expectations of emerging technologies.
Nancy Lockhart, global color product manager at Asda, says, "Consumers are looking for ground-breaking colors, and 'electric green' is doing what it needs."
, this color can bring an aggressive attitude to car styling and design.
" Asda leads the coatings industry in automotive coatings and water-based technologies, providing coating products that are easy to apply and offer outstanding application performance in a wide range of glossy conditions.
's eco-friendly coating system provides low volatile organic compounds (VOCs) products and efficient solutions for a wide range of applications, including snowmobiles, light vehicles and amusement park facilities.
is actively working to continuously deliver innovative color solutions to automotive buyers and patchers at the forefront of design, and to creating conceptual colors that meet both body aesthetic and functional needs.
to learn more about Electrolight Green, visit axalta.com/color.