Baiguoyuan wants to impact the "first share of fruit" franchise model management...

The fruit retail market, known as "Nan Baiguo, Bei Xianfeng, and Xihong Jiu", may usher in the "first share of fruit"

On March 16, it was reported that Shenzhen Baiguoyuan Industrial (Group) Co.

The advantage is gradually wiped out

It is understood that in June 2020, Pagoda has submitted the "Overseas Initial Public Offering of Shares (Including Ordinary Shares, Preferred Shares and Other Shares and Derivatives of Stocks) Approval" to the International Department of the China Securities Regulatory Commission, which is planned to be listed on the Hong Kong Stock Exchange.

Public information shows that since 2015, Baiguoyuan has been favored by a large amount of capital

After completing the A-round lead investment in Pagoda in 2015, Feng Weidong, chief investment officer of Tiantu Capital, once predicted that Pagoda would be listed in 3 to 5 years

Difficult to expand, harder to manage

In fact, almost all of Pagoda's stores are franchise stores.

Has this goal been achieved today? Baiguoyuan did not respond, but the reporter found on its official website that the current number of Baiguoyuan stores is 5,000+, which is far from this goal

However, behind the staking, there are various complaints from consumers to franchisees

The reporter of "Securities Daily" verified the matter with the relevant person in charge of Baiguoyuan, who said that he has apologized and received understanding from consumers

However, at the end of February 2022, there are still consumers experiencing similar problems

Does Baiguoyuan impose penalties or restrictions on shop owners, and how will they be restrained in the future? The reporter of "Securities Daily" interviewed Baiguoyuan again on the above-mentioned questions, but did not receive a reply

On March 16, a reporter from "Securities Daily" found on the black cat complaint that there were more than 1,300 complaints about Baiguoyuan, including malicious locking of accounts, inability to withdraw account balances, and deterioration of fruits.

"After the opening of Baiguoyuan, there is a lot of pressure to standardize the entire operation, so I am not optimistic about the fruit retail brand to join

However, Bao Yuezhong, chairman of Baum Enterprise Management Consulting Co.

It is worth noting that at the time of the IPO of Baiguoyuan, the rival Xianfeng Fruit has also completed the first phase of counseling for the A-share listing