BASF opens its first consumer goods online flagship store in China

"The opening of this online flagship store demonstrates once again our determination to expand our e-commerce sales channels," said Dr. Daqing Zheng, BASF's Senior Vice President of Global Affairs and Responsible for Business and Market Development in Greater China. Chinese consumers now have access to almost everything online, and we want to make it easier for them to shop, so that more people can improve their quality of life and move closer to a more environmentally friendly lifestyle by using BASF products. " Chinese consumers are currently able to purchase BASF pest control, indoor coatings and lighting products online and enjoy special rates
China) from 8 to 15 January 2019
. BASF will launch more products at the flagship store in the future.
BASF has established e-commerce processes throughout the supply chain for suppliers and customers worldwide. In April 2018, BASF launched its flagship store on Alibaba, the B2B e-commerce service platform, selling 40 products covering feature products, dispersions and resins, intermediates and care chemicals, providing more flexible and efficient services to small and medium-sized business customers.
launch of the flagship store, BASF will also increase its investment in online sales channels in the future to provide consumers with convenient products and services.