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The Organizing Committee of the 2nd 2022 China Sichuan Diao Industry Development Conference recently announced that the 2nd 2022 China Sichuan Diao Industry Development Conference, guided by the China Condiment Association and hosted by the media platform " Seasoning Home", will be held in Chengdu on March 25.
Hilton Hotel opens
.
Hilton Hotel opens
.
It is understood that the 2022 China Sichuan Diao Industry Development Conference will still take "in-depth content, forward-looking innovation" as its purpose; continue to shoulder the mission of "enhancing the thinking pattern of condiment companies, strengthening corporate brand awareness, and empowering the multi-dimensional development of the industry"; bringing together the industry Strength, boost the development of the industry, and seek to lead the industry to create a better future with the vane of the condiment industry
.
.
Looking back on 2021, the first China Sichuan Diao Industry Development Conference with the theme of "following the trend and leading the pattern" will take the lead in highlighting the Sichuan Diao industry in the industry and will "become an outlet and an event in the future".
Feast" industry status and pattern
.
Feast" industry status and pattern
.
This year, the Organizing Committee of the China Sichuan Diao Industry Conference has clarified the new theme of "beyond homogeneity" through forward-looking market layout and precise focus.
What wonderful views and industry inspiration will it bring to Sichuan Diao enterprises?
What wonderful views and industry inspiration will it bring to Sichuan Diao enterprises?
Interpretation of the theme of the conference: beyond homogeneity
At present, homogenized development is not only an inevitable topic for the condiment industry, but also the biggest "shackle" that restricts the healthy and sustainable development of the industry
.
.
As we all know, although condiments have entered the fast lane of development in the past ten years, the basic characteristics of the entire industry, such as high frequency, rigid demand, low price, standardization, and low technical barriers, have not changed
.
.
Based on the universality of the "28 Law", in the domestic condiment market, in addition to a small number of well-known domestic and foreign brand enterprises, more small and medium-sized enterprises at the waist and below are facing the "homogenization of products and the same channels".
"Quality, promotion and homogeneity", "difficulty in innovation, development, and financing" are mutually constrained by multiple difficulties.
Even in a high-quality track, thousands of homogeneous companies and products "compete on the same stage".
It seems that the prospects are broad, but the real living space is becoming increasingly narrow, and it is difficult to find a way out
.
"Quality, promotion and homogeneity", "difficulty in innovation, development, and financing" are mutually constrained by multiple difficulties.
Even in a high-quality track, thousands of homogeneous companies and products "compete on the same stage".
It seems that the prospects are broad, but the real living space is becoming increasingly narrow, and it is difficult to find a way out
.
Take the fastest growing compound condiment as an example: In recent years, the expansion and growth of compound condiment has continued, becoming the fastest growing sub-category in the entire condiment industry, and the entire Sichuan condiment industry has occupied the compound condiment.
70% of the market, becoming the most important part of the category
.
70% of the market, becoming the most important part of the category
.
Therefore, the entire Sichuan tune-up industry has ushered in a new stage of development - both the outlet and the cusp
.
.
At present, the Sichuan tiao industry, which accounts for most of the compound seasonings, is eager to try it, but the more prosperous it is, the more urgent it is to think coldly.
In this state, it is rare to actively seek market layout, but only stay in the situation of passive development following the footsteps of the catering market.
The scale of the industry is large, the overall level is low, and it is difficult for enterprises to find core competitiveness
.
In this state, it is rare to actively seek market layout, but only stay in the situation of passive development following the footsteps of the catering market.
The scale of the industry is large, the overall level is low, and it is difficult for enterprises to find core competitiveness
.
Taking the Sichuan condiment industry, which is the core production area of the Sichuan-diao industry, as an example, public data shows that the overall sales of condiments in Sichuan Province currently ranks third in the country, with an annual output value of more than 60 billion, but there are four or five large and small condiment companies in Sichuan Province.
Thousands of companies, showing a trend of many and scattered, relatively low scale and intensification, and the status quo of many condiment companies and even small workshops
.
Thousands of companies, showing a trend of many and scattered, relatively low scale and intensification, and the status quo of many condiment companies and even small workshops
.
However, in the face of many uncertainties such as the continuous increase in industry concentration and the continuous intensification of market competition, if we cannot be guided by continuous innovation, take a differentiated development path, and seek breakthroughs in forward-looking layout and corporate brand capabilities, we will leave time for the development of the Sichuan-Tiao industry in the future.
And space, is it still that vast?
And space, is it still that vast?
In view of this, the 2022 China Sichuan Condiment Conference convened 500 international and domestic industry leaders to gather together, with the most cutting-edge viewpoints, the most profound ideas, disseminate the most valuable business cases, and international and domestic well-known leading condiment enterprises Together, we will explore new ways for enterprises to break the traditional product thinking and seize the high ground of users' minds, so as to break the development shackles of "continuous product segmentation and constant homogeneity", and jointly create the future of the industry
.
.
Interpretation of the value of the conference
enhance growth
Communicate face-to-face with top international and domestic seasoners, obtain cutting-edge information, understand and analyze competing products, and solve business development confusion
.
.
expand influence
People from the condiment head circle gathered at the Sichuan Tiao Conference to expand the strongest network, strengthen the exchange of ideas, and create an exclusive IP
.
.
Improve brand power
High-quality exposure of corporate image, increase corporate voice, link upstream and downstream industrial chains, and expand new business cooperation
.
.
Demonstrate hard power
Industry professionals gathered together to speak out, advance and retreat together, and live up to the glory of Sichuan flavor
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.
Innovative product power
Collect industry data, analyze market dynamics, clarify future trends, and deploy diverse product structures
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.
Gather industry elites, inspire marketing wisdom, and empower industry development!
- Your voice is needed here!
From the world to China, industry heavyweights will gather in Chengdu in 2022
meeting organization:
Guiding unit: China Condiment Association
Sponsor: "Seasoners"
Specially invited co-organizers: China Coordination Compound Seasoning Committee, China Coordination Hot Pot Seasoning Committee
Meeting time: March 25, 2022 (Friday)
Venue: China·Chengdu·Hilton Hotel (No.
666, Middle Section of Tianfu Avenue, Wuhou District)
666, Middle Section of Tianfu Avenue, Wuhou District)
Participants:
Presidents of Sichuan-flavor compound seasoning brands, heads of catering and retail terminals, distributors, raw material suppliers, investment and financing institutions, heads of packaging, machinery and equipment and logistics enterprises,
etc.
etc.
Special notice :
This event is planned to be held on March 25, 2022.
If the process time is modified due to the epidemic situation, it will be notified separately
.
If the process time is modified due to the epidemic situation, it will be notified separately
.
Wonderful review of the past
The 1st China Sichuan Diao Industry Development Conference in 2021 was held in Chengdu, Sichuan on April 8, 2021.
With the theme of "following the trend and leading the pattern", it focused on the future trend and innovation trend of the Sichuan Diao industry
.
Many guests, exhibitors and exhibitors gathered at the 2021 China Sichuan Diao Industry Conference to discuss business opportunities in the Sichuan Diao industry
.
With the theme of "following the trend and leading the pattern", it focused on the future trend and innovation trend of the Sichuan Diao industry
.
Many guests, exhibitors and exhibitors gathered at the 2021 China Sichuan Diao Industry Conference to discuss business opportunities in the Sichuan Diao industry
.
