Big gold mine in the next 10 years: consumer healthcare

Source: in the next ten years from May 12, 2014, the health industry has become a consensus Among them, consumer health care will undoubtedly play a very important role in the rapid development of the industry The so-called consumer medical care refers to the consumption of preventive, diagnostic and rehabilitative activities for consumers' health before and after the occurrence of the disease The core is that all such consumption is not generated in the hospital, but in the ordinary product and service platform There are several reasons for the rapid development of consumer health care First of all, the demand of terminal consumers is changing With the development of economy, consumers begin to pay more attention to their health This is not only in the high-income group, but also a kind of national self-awareness With the rapid rise of mobile medicine, the original heavy home self-test equipment has become light and convenient, more willing to be accepted by the younger generation According to vitality, a health company in the United States, the main users of self-monitoring devices combined with smart phones are people aged 35-44 Due to the age, this group generally has some slight health problems, so they attach great importance to their own health and have strong demand for health products At the same time, this group has strong consumption ability and is less sensitive to the price of various products than the elderly Secondly, chronic disease patients are increasing year by year all over the world, and the trend of younger age is very obvious, especially in developing countries In the face of large-scale chronic patients, the hospital is not an ideal place for long-term treatment These chronic patients mainly rely on their own in their daily life to self-regulation This has created a huge demand for monitoring equipment At the same time, many patients need rehabilitation after surgery, which is also a growing market A large number of rehabilitation patients need professional rehabilitation specialists to guide them Third, the aging of the world is accelerating Different from western countries, the characteristics of home-based pension in China are very obvious These old people can't solve all the medical needs in the hospital They have a great demand for instruments, medicines and professional nursing staff The vast majority of the elderly are not well-off, but because their children's overall income level is not low, they can support a certain amount of consumer medical expenditure Based on the above analysis, it can be concluded that the core growth points of consumer medical care in the future are mobile medical devices, rehabilitation institutions and health management Whether it is disease prevention or control, the advantages of mobile medical devices are very obvious, the data generated by monitoring can provide a good basis for disease diagnosis and treatment For a large number of chronic disease groups, rehabilitation institutions are very ideal choice Compared with developed countries, Chinese doctors have no spare time to provide daily consultation for every chronic disease patient, which provides a broad market space for professional rehabilitation institutions Patients with chronic diseases can choose the combination of home-based telemedicine and face-to-face consultation in rehabilitation institutions, which also provides a huge market opportunity for telemedicine Health management companies are independent third-party health institutions with medical big data They only provide users with relevant test results, and analyze the data they have, and provide timely disease development trends and key points of prevention and treatment.