Brand game Coatings enterprises need to change their development thinking

China Coatings Network
News: At the time, as far as the
coatings
industry is concerned, although the brand "blossoms every place", but most brands are not strong overall competitiveness, can be well-known in the international market is very few. In
coating brand
is increasing, paint market competition is becoming more and more intense,
coating enterprises
in this brand game must actively change the development of thinking, all-round layout.
coating industry development over the years, the requirements of the brand terminal is also higher and higher, storefronts from the original hundred square to today, hundreds of square or even thousands of square are insufficient, it can be seen that the brand paint on the dealer's strength requirements are also higher and higher. At the time, the first-line brands in the past two years have basically completed the initial establishment of brand channels, but in the past two years, with labor costs, raw materials rise and the impact of the property market, making the paint industry more and more thin profits, investment in the industry seems to be gradually reduced. If the paint brand to develop, first of all, is faced with the establishment of channels this first problem, enterprises if there is no channel resources, development will be heaven and earth.
saying goes, "Customers are God", and only by "waiting" customers, will business do better. To be sure, customer service is also a topic that every paint company talks about every day. However, without systematic and systematic maintenance of the guest situation, all slogans are in vain. Service in the paint industry is to think of customers, urgent customer urgency. Paint its disadvantage is the long production cycle, in order to do a good job in this industry's service only "speed", in the shortest possible time to deal with customer problems, so that consumers are moved by every detail of the brand all the time.
the development of the paint industry so far, the early basically rely on agents in the local liberalization of development, brand manufacturers on the terminal marketing planning is not rigorous and support is not strong. With the increasingly fierce brand competition, coupled with the lack of professional counterparts, resulting in a shortage of talent in the paint industry.
, the mutual digging of walls between brands has also led to a large flow of talent. As a result, the development of paint brands has been seriously affected. Talent competition is not only a difficult problem faced by manufacturers, terminal agents will face this problem will be more severe, many brands in a market development sometimes because of the loss of a core of personnel led to the brand in the local market in the day when the decline never came to an end.
So, the enterprise's attention to agents can not stay in the past, let agents play freely, but should coalesce agents, "people pick firewood flame high", so that agents really participate in the development of enterprises.
, in this brand game, paint enterprises in order to win, in the market to occupy a place, we must look for the bright spots of enterprise development.