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    Home > Food News > Food Articles > Brazilian agency launches "Landing in China Plan" to help small businesses sell Brazilian specialties such as propolis

    Brazilian agency launches "Landing in China Plan" to help small businesses sell Brazilian specialties such as propolis

    • Last Update: 2021-10-09
    • Source: Internet
    • Author: User
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    Recently, the Brazilian Federation of Agriculture and Animal Husbandry (CNA), together with the Brazilian Export and Investment Promotion Agency (Apex-Brasil) and the São Paulo State Investment Promotion Agency (Invest SP) Shanghai Office, released the "Landing in China Plan" to help Brazilian small businesses to use propolis Special products such as , fruits and coffee are brought to Chinese consumers
    .
     
    The Brazilian website "Canalrural" reported on October 2 that in addition to directly promoting the product to Chinese consumers, the project is also committed to enhancing Brazil's image in China through cooperation with local supporters
    .
    Since 2009, China has been Brazil's main trading partner.
    In 2020, Brazil will achieve a surplus of 33 billion U.
    S.
    dollars in trade with China, which will help Brazil consolidate its economy in the face of huge challenges
    .

     
    It is reported that the “landing in China plan” is divided into five stages: “selection”, “preparation”, “acceleration”, “follow-up” and “effective landing”.
    15 Brazilian companies have been selected to participate in the plan.
    The products sold include Brazilian honey and propolis, fruit and derivatives (fruit juice), dairy products, coffee and other specialties
    .
     
    CNA trade promotion coordinator Camila Sande (Camila Sande) said that the plan is an innovative strategy that will change the paradigm of trade promotion in Brazil
    .
    "Allowing companies and institutions to learn and adapt to Chinese people's preferences, consumption patterns and dietary preferences will consolidate the new list of Brazil's exports to China
    .
    " She said
    .
     
      The Brazilian Consul General in Shanghai, Gilberto de Moura, believes that the cooperation between CNA and companies and institutions is essential to broaden the list of Brazilian exports.
    The competitiveness of China's potential enterprises"
    .
     
      For Jean Taruhn, a consultant on China's strategic affairs for the Brazilian Ministry of Agriculture, it is necessary to keep close attention to opportunities and Chinese customers
    .
    He pointed out that industries with increasing demand for fruits, beans, sesame, dairy products, and fish have potential
    .
    To this end, the private sector and the government must work together and invest mainly in commercial promotions and promotional activities, which will make Brazilian products and their quality familiar to the Chinese
    .
     
      In addition, another strategic point to broaden Brazil's export list is to enhance the presence of Brazilian food companies in China's e-commerce
    .
    According to data from the Brazilian Consulate General in Shanghai, there are currently more than 1 billion people in China connected to the Internet, of which 800 million people shop online, and more than 200 million people buy imported products.
    However, the participation of Brazilian products in e-commerce is relatively low
    .


    Exporting Chinese Propolis Fruit to Coffee Consumers
     
      The Brazilian website "Canalrural" reported on October 2 that in addition to directly promoting the product to Chinese consumers, the project is also committed to enhancing Brazil's image in China through cooperation with local supporters
    .
    Since 2009, China has been Brazil's main trading partner.
    In 2020, Brazil will achieve a surplus of 33 billion U.
    S.
    dollars in trade with China, which will help Brazil consolidate its economy in the face of huge challenges
    .

     
      It is reported that the “landing in China plan” is divided into five stages: “selection”, “preparation”, “acceleration”, “follow-up” and “effective landing”.
    15 Brazilian companies have been selected to participate in the plan.
    The products sold include Brazilian honey and propolis, fruit and derivatives (fruit juice), dairy products, coffee and other specialties
    .
     
      CNA trade promotion coordinator Camila Sande (Camila Sande) said that the plan is an innovative strategy that will change the paradigm of trade promotion in Brazil
    .
    "Allowing companies and institutions to learn and adapt to Chinese people's preferences, consumption patterns and dietary preferences will consolidate the new list of Brazil's exports to China
    .
    " She said
    .
     
      The Brazilian Consul General in Shanghai, Gilberto de Moura, believes that the cooperation between CNA and companies and institutions is essential to broaden the list of Brazilian exports.
    The competitiveness of China's potential enterprises"
    .
     
      For Jean Taruhn, a consultant on China's strategic affairs for the Brazilian Ministry of Agriculture, it is necessary to keep close attention to opportunities and Chinese customers
    .
    He pointed out that industries with increasing demand for fruits, beans, sesame, dairy products, and fish have potential
    .
    To this end, the private sector and the government must work together and invest mainly in commercial promotions and promotional activities, which will make Brazilian products and their quality familiar to the Chinese
    .
     
      In addition, another strategic point to broaden Brazil's export list is to enhance the presence of Brazilian food companies in China's e-commerce
    .
    According to data from the Brazilian Consulate General in Shanghai, there are currently more than 1 billion people in China connected to the Internet, of which 800 million people shop online, and more than 200 million people buy imported products.
    However, the participation of Brazilian products in e-commerce is relatively low
    .

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