Break down homogenization and build an innovative wallpaper market

China Paint Network
News: the current wallpaper market, wallpaper variety, quality is uneven, many underground workshops produced by the "shanzhai goods" copy the style and pattern of large brands of products, low-cost sales; Some are in the product packaging posing as "foreign brands" fooling consumers.
Wallpaper industry has the above problems, the reason is that the production enterprises lack the ability to innovate, copy to reduce production costs, in the cause of product homogenization phenomenon serious at the same time, by fighting price war to disrupt the market. This not only harms the interests of consumers, damages the image of the industry, but also has become the wallpaper industry on the road to development of the main obstacles.
in order to break the problem of homogenization, enterprises need to have independent innovation ideas, and independently develop differentiated products, with characteristics, with scientific and technological content of wallpaper new products to participate in market competition. Of course, small and medium-sized wallpaper enterprises must also pay attention to the cost of product innovation. From the practical point of view, the effective integration of social resources for product innovation is a sound and effective way to reduce the risk of detours.
only learn from and absorb foreign advanced design concepts, and combined with the actual independent research and development of domestic wallpaper products with personality characteristics to meet the domestic market demand, thereby improving competitiveness, driving the development of China's wallpaper industry. For example, in the design of the work to add anime, Chinese painting, the background of the characters and the elements of the idyllic scenery, as well as the bold use of color. Such works in line with the fashion consumer's personality choice, so should also become the manufacturer's choice.
China wallpaper enterprises can only improve the competitiveness of wallpaper in the overall interior decoration materials market by constantly strengthening the innovation of new technologies, new materials and new processes, and promote the improvement and healthy development of the overall technical level of China's wallpaper industry.