Break the marketing model of the conventional paint enterprises to fully explore business opportunities.

China Coatings Network
News: With the migration of the times, the market competition environment is becoming more and more complex,
coating enterprises
development needs to gradually complete the transformation and upgrading with the times, for enterprises with a steady stream of fresh blood. Prior to this,
coatings
enterprises should be fully prepared to fight a prepared war, so as to achieve the goal of transformation and transformation, to help enterprises on the road to sustainable development.
there is no doubt that the transformation of the coatings industry has become extremely urgent in the face of the impact of the Internet and increased competition in the industry. Paint companies can only gain more market share if they keep up with the changing pace. On the one hand, enterprises should learn more, learn more from those successful models and methods, on the other hand, enterprises should be well prepared to multi-angle mining market opportunities.
coating industry in China after nearly three decades of development, in the Internet impact is increasingly profound, economic growth slows down the background, paint enterprises were forced to stand at the crossroads of transformation and upgrading. In order to better cope with market competition, many paint enterprises began to seek changes in the development model, is committed to creating a unique marketing model. However, at present, many coating enterprises are not able to achieve the traditional model and emerging model organic integration, in both can not be abandoned, paint enterprises have more learning, to achieve "Bogutong today."
the current paint market, paint stores are still the mainstream marketing methods in the market. In the Internet era, despite the development of e-commerce, but the offline activities of coating enterprises still have an unstoppable position. In the current channel diversification, coating enterprises need to have full self-positioning, and then use high-quality products to carry out more terminal activities, in order to occupy a place in the market.
at this stage, more and more terminal activities, and homogenization is serious, consumers are prone to visual and consumer fatigue, how to better choose the market suitable for enterprises to carry out promotional activities, which is the major enterprises attach great importance to the issue. "Consumers are becoming more rational now that they won't buy products because they're blindly chasing stars." Insiders say. In this case, paint companies use brand influence to attract consumers means is particularly important.
model is easy to learn, but the marketing team determines the success or failure of the campaign. Paint industry is still in the early stage of marketing, the existing marketing model and methods are the same, are in the overdraft market, overdraft credibility, overdraft resources for marketing, and the real marketing is "no one can imitate." In the face of the dismal paint market situation, taking the diversified road seems to be a major trend for paint enterprises to find a way out in the winter. Traditional channels and emerging channels have their own strengths, but also have short boards. This requires coating companies to actively explore ways to maximize the synergy between traditional and emerging channels.
At a time when the market competition environment is becoming more and more complex, the development of coating enterprises also need to be closely integrated with the trend of the times to carry out changes, transformation can naturally bring fresh blood to enterprises, but the time of change paint enterprises also need to do a good job of preparation, only in this way, paint enterprises can achieve the desired results.