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In recent years, with the development of the catering market, especially the chain catering and takeaway markets, the catering customized condiment model has risen rapidly, and a number of flavor solution service providers focusing on catering customization have emerged .
The customization model has become increasingly standardized and the variety of customized products continues Enriched, the industrial ecology has taken shape
.
The customization model has become increasingly standardized and the variety of customized products continues Enriched, the industrial ecology has taken shape
.
1
The value and mode of catering custom condiments
Customized catering condiments help catering companies improve food quality, simplify production processes, promote standardization and accelerate business expansion
.
.
Customized catering condiments are generally divided into two modes: order processing and program development
.
.
Order processing: OEM mode where catering companies provide formulas and condiment companies produce to order
.
.
Program development: that is, condiment companies develop and produce products according to the needs of catering companies, and provide solutions for catering terminals with customized business models
.
.
Generally speaking, the OEM model mainly cooperates with catering brands, but the condiment companies do not have much voice; the second type puts forward higher requirements on the condiment companies, for example, the condiment companies need to strengthen R&D and conversion capabilities , Which can help catering companies optimize and enhance the dish experience
.
.
2
The characteristics and scale of the catering custom condiment market
The rapid development of the catering custom condiment market is mainly driven by the standardization of catering and the takeaway market
.
At present, catering companies, especially catering chain companies, generally adopt pre-made dishes in order to meet the requirements of catering standardization, convenience and low cost
.
.
At present, catering companies, especially catering chain companies, generally adopt pre-made dishes in order to meet the requirements of catering standardization, convenience and low cost
.
Food and beverage delivery has risen against the trend
.
In 2020, under the impact of the epidemic, offline dine-in meals of catering companies have been severely hindered, and most catering companies have moved to the front line, paying particular attention to the expansion of takeaway channels
.
As of the end of 2020, the transaction volume of food and beverage delivery exceeded 700 billion yuan, and the corresponding penetration rate increased to 18.
13%
.
At the same time, the user scale of the food delivery industry continues to rise.
By the end of 2020, the scale of food delivery users has exceeded 400 million, a year-on-year increase of 16.
67%
.
Food delivery has become one of the main driving forces for the growth of the catering industry and has driven the increase in the demand for customized condiments
.
.
In 2020, under the impact of the epidemic, offline dine-in meals of catering companies have been severely hindered, and most catering companies have moved to the front line, paying particular attention to the expansion of takeaway channels
.
As of the end of 2020, the transaction volume of food and beverage delivery exceeded 700 billion yuan, and the corresponding penetration rate increased to 18.
13%
.
At the same time, the user scale of the food delivery industry continues to rise.
By the end of 2020, the scale of food delivery users has exceeded 400 million, a year-on-year increase of 16.
67%
.
Food delivery has become one of the main driving forces for the growth of the catering industry and has driven the increase in the demand for customized condiments
.
The standardization of catering has created a strong demand for compound seasonings
.
From the perspective of the number of offline stores, the number of snacks, fast food, hot pot, and barbecue stores accounted for nearly 50%; from the perspective of online order volume, the order volume of these three categories exceeded 40%
.
These three categories are three types of catering with relatively strong standardization.
Standard ingredients + standard seasoning packages are the characteristics of this type of catering enterprises, occupying half of the catering market, and giving birth to the market demand for standardized customized condiments
.
.
From the perspective of the number of offline stores, the number of snacks, fast food, hot pot, and barbecue stores accounted for nearly 50%; from the perspective of online order volume, the order volume of these three categories exceeded 40%
.
These three categories are three types of catering with relatively strong standardization.
Standard ingredients + standard seasoning packages are the characteristics of this type of catering enterprises, occupying half of the catering market, and giving birth to the market demand for standardized customized condiments
.
According to estimates, the sales revenue of condiments in China's catering market exceeds 200 billion
.
Among them, the scale of the catering custom condiment market is tens of billions, and the compound annual growth rate remains above 20%, which is not only higher than the overall growth rate of the condiment market, but also higher than the growth rate of the compound condiment market
.
.
Among them, the scale of the catering custom condiment market is tens of billions, and the compound annual growth rate remains above 20%, which is not only higher than the overall growth rate of the condiment market, but also higher than the growth rate of the compound condiment market
.
There is a wide range of types of custom-made condiments for catering, including compound condiments such as hot pot bottoms, as well as large single items such as soy sauce and vinegar
.
Among them, compound seasonings, especially Chinese food compound seasonings, account for most of the market share of catering customization
.
.
Among them, compound seasonings, especially Chinese food compound seasonings, account for most of the market share of catering customization
.
3
Major companies in the catering custom condiment market
With the development of the catering market, a large number of enterprises focusing on catering customization have emerged in China
.
They mainly serve catering companies, especially chain catering companies
.
.
They mainly serve catering companies, especially chain catering companies
.
According to preliminary statistics, there are more than 40 with an output value of more than 100 million
.
Mainly concentrated in Sichuan, Guangdong, Beijing and other places
.
Larger ones such as Sichuan Xinyaxuan, Beijing Shenglun, Qingdao Richen and so on
.
.
Mainly concentrated in Sichuan, Guangdong, Beijing and other places
.
Larger ones such as Sichuan Xinyaxuan, Beijing Shenglun, Qingdao Richen and so on
.
Listed companies whose main business is customized condiments for catering include Qingdao Richen, which is listed on the A-share market, and Dufengxuan, which is listed on the NEEQ
.
.
4
The future development prospects of the catering custom condiment market can be expected
At present, the catering customized condiment market is still in the market introduction period, and the market size is small and its share is relatively small
.
However, from the perspective of development trends, the future market prospects for catering customized condiments are broad
.
.
However, from the perspective of development trends, the future market prospects for catering customized condiments are broad
.
With the acceleration of people's life rhythm and the advancement of the chain of catering, more needs are put forward for the compounding and standardization of condiments
.
.
It is expected that in the next five years, the catering customized condiment market will continue to maintain a growth of more than 20%
.
.
5
Helping development, we are in action
In order to further promote the healthy development of the domestic catering custom condiment market, the China Condiment Association provides a convenient and convenient docking platform for both sides of the custom condiment supply and demand through various methods such as exchanges, seminars and exhibitions
.
.
