Can plant-based chocolate help get out of the food "red light zone"?

Good-time chocolates have appeared frequently in the recent hit drama Aiming.
"chocolate" appeared in the time drama, just as Chen He, who has always followed the comedy line, appeared in the spy war movies, at first glance a little "contrary".
is not, chocolate as early as the Qing Dynasty Kangxi years into our country.
, hershey'S dates back to 1894, according to the Good Time website.
good time chocolate appeared in the pre-establishment (spring 1949) era drama, it is to show that its long history, and today it seems that the consumption of chocolate is still trendy.
, north America's largest chocolate maker has underperfed in recent years.
The enduring term "chocolate", after centuries of development, is now labelled "high heat", "high fat", "sweet" and other unhealthy labels, into the food "red light zone."
Photo Source/Good Time Website Chocolate Consumption Slow Growth Chocolate as one of the important sub-categories of candy, in recent years, with the candy industry by the sugar reduction trend and consumption upgrade seriously affected, chocolate consumption showed a single-digit slow growth trend.
global chocolate sales reached $118.62 billion in 2019, up 4.4 percent from 2018, and are expected to exceed $135 billion by 2023, according to a data compiled by the institute.
global consumption of chocolate products in terms of consumption reached 10.424 million tons in 2019, an increase of 1.8% year-on-year in 2018, and is expected to exceed 11 million tons in 2023.
data sources/intellectual research data are still the world's leading chocolate consumption in Europe and the United States, especially in the United States.
the world TOP10 chocolate manufacturers are mainly from Europe and the United States, and the pattern is relatively stable.
china, as one of the world's largest food consumers, has always been the world's major food manufacturers must compete for the market.
china's chocolate market was 18.4 billion yuan in 2016, or about 20 percent of the confectionery market, according to Euromonitor.
after the previous two years of industry adjustment, the current Chinese market chocolate consumption is also showing a slow recovery.
if contemporary food consumption as a whole is showing a "younger" trend, this is not the case for chocolate, a particular category.
because chocolate's long-term consumption drive is mostly aimed at children.
even in the "young" Japanese market, chocolate is gradually being directed to adults or the elderly as a daily snack.
according to CBNData's "95 Backline Chocolate Consumption Study," young people's enthusiasm for chocolate consumption has declined slightly over the past two years, driven by weight management and health.
Data Source/CBNData Big Data Chocolate's "Self-Help Action" Chocolate "High Heat," "High Fat," "Sweet" ... These labels, which are opposed to healthy weight loss, seem to be a resistance to people consuming it.
in order to comply with consumer health concepts, the chocolate industry launched a series of fancy self-help actions.
1) boxed gifts, holiday gifts to seize the holiday opportunity, weddings and other special period is still chocolate sales should master the "day."
still a key factor in the overall growth of chocolate candy.
, which are closely related to festivals and romance, are the motivation to buy boxed items, especially in premium packaging.
Into the good time official website is not difficult to find, good time for weddings and festivals special set up product recommendation page, of course, the sale or good time the main classic water drop -shaped "KISSES".
but enough to get a glimpse of the importance and grabbing of these two consumer scenarios.
Photo Source/Getty Images In the immediate afterglow of Valentine's Day and Mid-Autumn Festival, high-end chocolate brand Lindt has launched soft-hearted "blue" friends - soft-hearted coconut milk chocolate and little golden rabbit-shaped milk chocolate boxes - to Chinese consumers for different holiday specialities.
cleverly blend Chinese and Western culture to seize the Chinese chocolate consumption market.
2020 National Day is also the Chinese wedding day, in a make-up artist a day run seven weddings in a situation, visual wedding must-have chocolate candy consumption will also perform well.
chocolate consumption is now tending to be routine, such as Nestle's main crisp shark, but holiday marketing is still a period of exuberance.
2) brand endorsement, expanding its influence speaking of the chocolate industry's star endorsement boss, non-Dove is not.
as Mars' number one chocolate brand in China, from Li Yifeng, Angelababy, Zhao Liying, to rocket girl Yang Beyond, to the second Yuan "Love and Producers" hand tour ... In recent years Dev has invited all the fresh meat flowers with large traffic and the secondary IP once.
from content to emotion, fan marketing to the post-90s women's market, Dev's precision marketing for its chocolate consumer market in China won the "first brand" status.
3) cross-border joint name, shape changes according to CBNData data, 2019 chocolate and beauty, jewelry and other goods cross-border combination became a burst, gift box sales scale and the number of consumers increased nearly 50 times year-on-year.
, chocolate, perfume set, chocolate, lip glaze, chocolate, eye shadow... The suits are endless.
Dev on-line fantastic eye shadow plate chocolate, the main "pleasure" "for the mood makeup"; Nestle Japan together with the launch of the strange kitkat snax chocolate and craft beer; Dev United Palace Museum IP launched a new product of the taste of The Royal Hongfu... These cross-border chocolate products have changed greatly from packaging to shape, which is what makes chocolate a wonderful category, giving chocolate more fun and cultural story symbols to make it last.
fundamentally changed the basis of chocolate above and after all, did not change the chocolate's inner.
the eating properties of chocolate itself are still affected by "high heat" and "high fat", and if you want to fundamentally change chocolate, you have to start with making materials.
the emergence of plant-based diet in the past two years is in line with people's demands for health and rapid development of the food industry "revolution."
the plant base help chocolate out of the food "red light zone"? What about fundamentally changing the "disadvantage" of chocolate in the eyes of modern people? 1) Plant-based chocolate has become a popular flavor in recent years, plant-based products have been pushed forward, but also to the chocolate applied to cereal bars, vegetable milk, biscuits and other categories to provide more possibilities, become one of the popular flavors.
Veggies Made Great Vegetarian Double Chocolate Muffin Ingredients: Zucchini, Carrots, Sugar, Liquor, Whole Egg, Cocoa Powder, Semi-Sweet Chocolate Fragments (Organic Cane Sugar, Pure Chocolate, Cocoa Fat), Corn Starch, Brown Rice Powder, Sorghum Powder, Yeast Powder, Flaxseed Powder, Rapeseed Oil, Soluble Corn Fiber, Salt.
look like regular chocolate muffins and taste like lava cakes, but the main ingredients are zucchini and carrots.
gluten-free muffin is made from simple ingredients and is nutritious and delicious.
Justin's Crispy Peanut Butter Dark Chocolate Ingredients: Organic dark chocolate (sucrose, cocoa beans, cocoa butter, soy lecithin (emulsifying agent),) organic peanut butter, organic sucrose, organic quinoa, organic peanut powder, organic palm oil, sea salt, organic sunflower lecithin.
made from organic ingredients certified by non-GMO projects and rainforest alliance-certified cocoa, each mouthful of quinoa is crisp.
Kind Breakfast Probiotic Peanut Butter Dark Chocolate Breakfast Bar Photo Source/innova This breakfast stick is made from 100% whole grains, including healthy grains such as brown rice, oats, milli, buckwheat, quinoa, grain bran, gluten-free, and adds 500 million CFU coagulation spores per serving GBI-30 6086, which is more conducive to digestion.
2) Plant-based chocolate from the raw materials to remove the disadvantages of chocolate production mainly involves cocoa butter (cocoa powder), dairy products, sweeteners and so on.
to replace or add to chocolate products by applying plant-based raw materials is one of the important means to fundamentally improve the existing "high fat", "high heat" and "high sweetness" of chocolate.
Nomo's vegan caramel-filled chocolate bar Kinnerton's chocolate brand Nomo has launched a vegan caramel-filled chocolate bar in the UK, a new product made from non-dairy alternative milk and contains a vegan caramel-flavored sandwich.
Pyure's innovative products include organic and non-GMO energy injections, sugar-free stevia chocolate LOVE RAW: Vegan Chocolate for Unvegan Vegans LOVE RAW Vegetarian chocolate bars with chocolate, peanut butter sandwich, salted caramel three flavors Fabalous Organic: Hazelnut and Cocoa Chickpea Spread's knot of dark chocolate, once sneered at for its bitter taste, has recently become one of the major chocolate brands competing to launch a new SKU.
The reason is due to the modern consumer's taste upgrade and the deepening of health concept, chocolate consumption has changed from crowd to snack daily, its essence will also move towards healthier, more nutritious, more yuan of "future food" ... industry