Can the coating company replace the paint manufacturers into the developer's strategic collection?

China Coatings Network
: China's real estate after more than 20 years of rapid expansion, but also led to the
building
boom. At present, in the field
construction
coatings, the domestic construction coatings research and development technology, product performance and application categories have far exceeded the developed countries. As it stands, most projects choose new high-quality coatings, the actual coating effect has not been shown, construction quality is a concern.
external wall coatings
market pre-market applications, through the brand
pication manufacturers
promotion and penetration, developers have been recognized and applied. Developers have always believed that the choice of a quality assurance of the
brand
can ensure the quality of the project. This understanding is not quite right after it has been verified by reality.
coatings and household appliances, doors and windows, etc. , are products of different nature, paint is only a semi-finished product, and flour, can be made into bread, can also be made into bread, but also can be made into nest head. Paint is pay attention to the three-point material seven-point work, choose a quality assurance paint brand is really important, but more attention should be paid to the construction of paint. In a sense, the exterior wall coating should be and fine decoration as the same nature.
Because the developer's understanding of paint is not deep enough, most developers at present, when the implementation of strategic collection, the group's primary goal is still to lock in
paint factory
, to determine the shortlisted collection brand, and then by the paint manufacturers recommend the so-called high-quality coating company. But what about the results? From many developers of the project department learned that the collection of paint projects are either difficult to implement on the ground, or the quality of completion is not satisfactory. What's the reason? Most paint manufacturers in order to be able to enter the collection list, in order to rely on the developer collection of this tree, in order to sell performance, spelling, spelling the head of the blood flow, collection price seriously out of practice, and lack of late construction guarantee. According to the author learned that a central enterprise developers to determine the collection of paint manufacturers, in Hefei on a project, when can not land, paint manufacturers beg for local agents, hope that local agents can go to undertake, because the winning bid is really no way to operate, repeatedly rejected. Finally, paint manufacturers to find a never-cooperated coating company, resulting in very poor construction quality, the late majority of small owners because of paint construction quality problems refused to accept the house. Why didn't the so-called high-quality coating company recommended on the original purchase list go? Because that's not the intention of the coating company, and whether it's really "quality", it's just that manufacturers have to fill in a space.
developer's current strategic collection method, in order to effectively reduce costs, while ensuring the quality of the project. But it's not entirely true that previous collection targets have locked in paint brands. Reasonable way, should be the primary target coating company, first choose a strong, responsible, understand quality, understand the management of the real high-quality coating company, and then to determine the quality assurance of the paint brand. The execution method can be with the coating company, paint brand signed the strategic collection, can also only contract the coating company strategic collection, to provide paint brand materials library for selection. Since then, can effectively reduce procurement costs, the implementation process responsibility is clear, the key is the final coating quality and effect is guaranteed.
There are a lot of coating companies, has begun to work in this direction, is strengthening the network layout, strengthen team consolidation, strengthen standardized construction management, strengthen the direction of developers guidance. Coating companies eat small, high-quality resources integration is approaching.
changes in the target of the coating strategy do not mean that the paint brand is no longer important, it does not mean that the position of the paint manufacturers is declining. Facing a healthy market, paint manufacturers should strengthen self-cultivation, but also should improve the sense of competition. Technological innovation, quality improvement, value quantification and service refinement must be carried out. In the new strategic collection mode, find their own role positioning.