Carbonated beverage market seeks new breakthroughs, balancing taste and health

In recent years, as the carbonated beverage market faces an increase in consumer demand for functional beverages, many beverage manufacturers will develop new carbonated beverage products that provide healthier ingredients, as well as new flavor innovations

The shift in consumer demand for healthy products has driven a shift in innovation in carbonated beverage production

Brands are turning to innovation to help sustain the momentum as changes in daily routines, including working and learning from home, create new opportunities for carbonated beverages as the COVID-19 pandemic hits

There has also been a lot of innovation in the carbonated beverage category

To further engage consumers, Coca-Cola has launched its new global innovation platform, Coca-Cola Creations, as well as its limited-edition product, Coca-Cola Starlight

Balance taste and health

With the carbonated beverage category still facing some headwinds, innovations that can bridge the gap between consumer interest in wellness and indulgence are key to market growth

As flavor innovation has long been a means of boosting sales of carbonated beverages, flavor improvements and marketing of carbonated beverages have also helped boost the category's performance

Accompanied by data analysis, the carbonated beverage market as a whole presents a rising trend of functional beverages.