Cater to consumption, improve products, plant protein market development is more flexible

In February of this year, market research agency SPINS released a report showing that the plant-based market is growing at an annual rate of 29%

Plant-based products are no longer niche products

In June 2020, a survey by the International Food Information Council (IFIC) reported that nearly 70% of consumers believe plant-based protein is the healthiest; 24% said they would be willing to buy more plant-based dairy products

In addition to health and sustainability, the pandemic itself has boosted interest in plant-based products

More market options

Cargill's Plant Protein Advanced Technical Services Specialist recently noted that soy protein remains the dominant plant protein on the market because it is inexpensive and powerful, and is one of the few nutritionally determined proteins based on the Protein Digestibility Corrected Amino Acid Score (PDCAAS).

Nutritionally speaking, pea protein is very high in protein

Currently, the market offers opportunities for more and newer plant-based protein options such as barley protein

Consumer demand upgrade

As plant-based diets become more mainstream, consumers are becoming more discerning about the type of protein, making labeling on packaging even more important

Especially in the broad category of sports nutrition, many brands use plant-based protein ingredients and promote with slogans like "Plant Power Protein

Create opportunities in innovation

Experts point out that despite the popularity of plant-based proteins, consumers still have high expectations for the taste of products

For example, plant-based proteins lack texture and taste due to the lack of milk fat, so merchants often use texturers to add textures that consumers prefer

For beverages with color, texture and taste needs, complementary flavor profiles can be used, such as chocolate, coffee,

(Speech)

"China Food News" (March 29, 2021 06 edition)

(Editor-in-charge: Yang Xiaojing)