Changsha Night Market from "Internet celebrity" to "Changhong

Our reporter Ouyang Jun and correspondent Xu Wei

"There are many varieties, good taste, affordable prices, and clean and hygienic, so that people can eat at ease, and when friends come to Changsha, I will take them here to visit
.
" When night falls, the Yangfan Night Market, located on the banks of the Liuyang River in the east of Changsha, Hunan Province, is particularly lively
.
Known as the "CBD of Changsha snacks", this is about 300 meters long from north to south and 270 meters long from east to west, with 357 mobile stalls
.
The night market sells nearly 1,000 kinds of special snacks every day, with an average daily passenger flow of more than 50,000 people, becoming a "late-night canteen" for Changsha locals and a "net celebrity" check-in place
for foreign tourists.

The reporter learned that Yangfan Night Market was established in 2011 and was also identified as the normative point of Changsha Night Market, and accelerated its standardized development
in 2020.
Why is this "Internet celebrity" night market so "long-red"? Liu Zhengjun, deputy director of Changsha Furong District Market Supervision Bureau, told reporters that in addition to the superior geographical environment on the banks of the Liuyang River and the center of the millennium city, it is mainly due to the continuous innovation of supervision models by the Furong District Party Committee, the district government and the market supervision department, compacting the main responsibility of enterprise food safety, and comprehensively promoting the work of food safety supervision, especially the implementation of the "supervision combination fist + circuit breaker mechanism", building a solid food safety supervision network, weaving a "safety belt", comprehensively ensuring the "safety on the tip of the tongue" of the people, and also effectively promoting "Internet celebrities" "The night market is prosperous
.

Punch a combination to build a food safety supervision network

Finding out the number of merchants and consolidating the regulatory foundation is the first way
to weave a dense food safety supervision network.
The Seremban District Market Supervision Bureau took the lead in launching a food vendor registration system in the city, establishing a working ledger through in-depth investigation, finding out the number of merchants, and accurately grasping first-hand information
.
At present, 357 food stall licenses have been handled, 758 health certificates for practitioners, strictly implement "one household one file", with license qualifications, health management, ID cards and other information, each merchant has signed a food safety commitment letter with the market manager, and corresponds to an independent number plate, clearly stipulating the large and small categories of food business, attached with a collection QR code, each customer consumption, well-documented, once there is a problem, can be quickly traced
.

A good public opinion environment and individual consciousness are the guarantee for
the orderly operation of the market.
Strengthening publicity and training and enhancing food safety awareness is the second trick
of the Furong District Market Supervision Bureau to weave a dense food safety supervision network.
Through door-to-door door-to-door distribution to merchants publicity letters for the establishment of national food safety demonstration cities and the establishment of provincial demonstration areas for food safety; Make full use of community speakers, large-scale outdoor screen projection, mobile phone SMS, WeChat, food safety forums, news media and other carriers to carry out food safety publicity activities with the themes of "Shang Jian Chongxin, Protect Chinese Food under the Sun" and "Food is safer and healthier" to create an atmosphere
of social co-governance and sharing.
It also strengthens the training of practitioners through holding training courses for night market operators, on-site situational teaching, regular organization of examinations, and failure to pass the examination and is not allowed to go out of the stall, so as to tighten the string
of food safety for market managers and merchants.

The core trick of weaving a dense food safety supervision network is three-level joint supervision to ensure responsibility
.
Under the correct leadership and strong support of the district party committee and the district government, the food safety supervision of the whole district implements three-level linkage of district, street and community, and equips the community with strong food safety coordinators, and the work tasks and responsibilities are specific to people, forming a supervision grid
from horizontal to marginal and vertical to the end.
Supervisors go down to stores from time to time to urge operators to fully implement the food procurement acceptance system, personnel health management, food processing specifications, etc
.
, and strictly control food raw materials, storage and processing, sales and operation.
At the same time, a third-party testing company is also entrusted to conduct sampling testing of ingredients and finished products, and timely publicize the test results, and take strict disposal measures for unqualified sampling inspections
.

Standing up without law is equivalent to not being able to
.
Focusing on the key points of rectification and increasing law enforcement is the most critical way
to weave a dense food safety supervision network.
Led by the Furong District Market Supervision Bureau, it organizes joint law enforcement actions such as "Operation Cyber Sword" and "Operation Protecting Seedlings" in streets, urban management, public security, administrative law enforcement, and communities from time to time, supervise and inspect the business locations and "back kitchens" of vendors, increase the intensity of investigation and rectification of unlicensed and unlicensed stores, standardize the operation behavior of stores, discover problems, and promptly correct and investigate them
.
Resolutely curb the sale of counterfeit and shoddy food, "three no" food, and expired food, weave a dense food safety "protective net", and ban and close
stores that still do not meet the examination and approval conditions after repeated rectification.

Introduction of "circuit breaker" to weave dense food "seat belts"

If a market wants to be "long-red", the most important and fundamental thing is that security cannot be a problem
.
In order to resolve food safety risks from the source, while strictly implementing the food safety system, the Furong District Market Supervision Bureau guided the night market management to launch a food safety "circuit breaker mechanism", tying a "safety belt" to the "net celebrity"
night market food.
The so-called "circuit breaker mechanism" is to strictly implement the market exit mechanism, once a merchant has a food safety violation, in addition to being punished in accordance with laws and regulations, after the regulatory law enforcement department orders it to rectify and still fails to meet the requirements, the market management party stops the lease agreement and gives a one-time withdrawal from the market
.

Since the beginning of this year, Yangfan Night Market has strictly implemented the "circuit breaker mechanism", and 3 business households have been required to withdraw from the market
due to unqualified products due to unqualified products due to sampling inspection.

Clearing the market at one time is like knocking on a mountain
.
Kong Shuai, head of marketing, said: "For merchants, being expelled from the market is a big loss, they will never be driven out for a small profit to enter the problematic ingredients, and no vendor dares to take this risk
in front of a strict supervision network.
" The introduction of the "circuit breaker mechanism" has enhanced consumer trust to a certain extent and promoted the boom of market business
.
At present, the stalls of Yangfan Night Market are very tight, and it is almost difficult to find
.

Polishing the regulatory brand and creating a food safety demonstration area

The "regulatory combination fist + circuit breaker mechanism" has formed a virtuous circle of strong supervision-vendor self-discipline-hot business, and its brand influence has been continuously improved, gradually becoming a beautiful business card
of Changsha's night economy.

"The business is very good, a booth has a monthly sales of about 120,000 yuan, and the net profit is more than 20,000 yuan, which is equivalent to opening a store
.
" Zhou Lu, a stall owner engaged in grilled fat sausages with green onions, has been operating in Yangfan Night Market for many years and deeply feels the dialectical logic
of strict market supervision and hot business.
Through continuous innovation and supervision and rectification, Yangfan Night Market has played a leading role
in food safety demonstration.
According to incomplete statistics, since the implementation of the "circuit breaker mechanism", consumer complaints and public opinion on food safety involving the night market have decreased significantly, and the market food safety situation has been stable and improving
.
The night market has solved employment for more than 1,300 people, driven 289 sets of rental houses in the surrounding area, driven 338 sets of rental warehouse processing rooms, and small stalls are bringing convenience to citizens, solving the livelihood problems of many people, and bringing infinite vitality
to the local economy.

The successful case of Yangfan Night Market is just a microcosm
of the creation of a food safety demonstration city in Furong District.
In recent years, the whole region has listed food safety work as an important part of the government's "doing practical things for the people", with the creation of national food safety demonstration cities, provincial food safety demonstration zones, and the implementation of special actions of "guarding the bottom line, detecting hidden dangers, and ensuring safety" in food safety as the starting point, coordinating food safety and epidemic prevention and control work, and deeply promoting the completion of quality improvement and transformation of 17 farmers' markets, the completion of video kitchen construction in 569 large and medium-sized catering, and the full coverage of "Internet +" in 168 school (kindergarten) canteens.
257 imported cold chain foods have realized the supervision of the "Xiang cold chain" traceability platform
.
In 2021, the "Internet +" smart supervision model of the campus canteen in Furong District was comprehensively promoted by the Changsha Food Safety Commission as an innovative experience, and the "four pairs" production and marketing docking supervision model of seafood and aquatic products was rated as a typical innovative measure
for deepening the reform of food safety work in the province in 2021.

China Food News(November 21, 2022, Version 03)

(Responsible editor: Wang Ning).