Children's snack market accelerates expansion

The children's snack track has set off a financing wave again

Popularity

Multi-brands receive capital attention

Cheese sticks, hawthorn sticks, cereal sticks, cod sausages, and melted beans are the "darlings" in the current children's snack industry

In mid-2020, the three snack giants entered the children's food market at the same time.

The capital market "smells the fragrance and moves"

Industry insiders said that the continuous increase of capital to the children's snack track is not unrelated to the industry's growth logic and huge market potential

On the one hand, the competition situation of adult casual snacks has settled, leading companies occupy the main market share, and there is limited room for expansion in this segment

rapid development

Quality control and supply chain still have shortcomings

After the market has heated up, the baby food track has entered a period of rapid development, but problems have come one after another

On the Black Cat Complaint Platform, there are constant feedbacks on issues such as "the food has obviously deteriorated", "the real object does not meet the edible standards for children", "there are foreign objects in the snacks", "the merchants falsely promote nutritional ingredients", and "illegal addition", which reflects the importance consumers attach to the health and safety of food.

As a food segment, safety and quality issues bear the brunt of the test for entering companies

Regarding the foundry model, some people in the industry said that although the contracted foundry model can save high investment in building factories and accelerate enterprise expansion, it has higher requirements on supply chain management; for enterprises, if the foundry manufacturer is in the production process Failure to strictly implement quality control in China, improper operation of production and testing processes, etc.

Under the new competitive situation, the industry structure is changing rapidly.

The children's snack industry has been actively exploring

　　In terms of product differentiation, at present, the product categories are further refined for different age groups such as 6 months to 6 years old, 2 to 8 years old, 3 to 6 years old, and 3 to 12 years old, and derived from complementary food for infants and children, fruit and vegetable element snacks , condiments, tuna series and other product lines of cutting-edge children's snack brands, including Duo Miao Miao, Vegele, Seed Special Team,

　　At present, although the children's snack food market is growing rapidly, in general, the market is still in a period of rapid development, and the peak has not yet come

　　(Comprehensive arrangement by Gao Jiaodi)

　　"China Food News" (December 14, 2021 07 edition)

(Editor-in-charge: Gao Jiaodi)