China brand transformation won "brand innovation achievement" award of China Quality Association

Recently, the 2019 brand innovation conference hosted by China Quality Association was held in Beijing The brand innovation achievement award of Chinese enterprises is issued in five independent categories by China Quality Association, entrusted by the Ministry of industry and information technology, according to the evaluation guide for brand innovation achievements The award aims to promote the brand cultivation of Chinese enterprises, speed up the improvement of brand quality, and help the national economy to transform into a strong country of quality, innovation and brand This time, the transformation from coating manufacturer to "all-round coating service provider" declared by Nippon stood out from hundreds of participating enterprises and became one of the recognized enterprises in the category of "brand strategic innovation" Since 1992, libon has won the "brand innovation achievement" award of China Quality Association for its brand transformation It has entered China and shaped its unique brand image and development management strategy according to the national conditions, policies, market and consumer needs Since 2014, Nippon has complied with the development of the times, put forward the strategic deployment of "brand upgrading", gradually changed its role in the market, launched Nippon refresh service ®, and put forward the core concept of "do not use your hands" After years of development, Nippon refresh service ® With the gradual development and expansion of high-quality services, the personalized needs of consumers have become a reality scene, realizing the leap from selling coatings to service coating The success of brand transformation is not only Libang's unremitting efforts to obtain consumer identity, but also Libang's loud clarion call to conform to the rhythm of the consumption upgrading era For a long time, Nippon based on quality and innovation, through the organic combination of high-quality products and high-level services, continues to move forward on the road of all-round coating service providers In the future, Nippon will keep its mission in mind, closely link the consumer's ideas with the development of its own enterprises, provide all-round coating services, and build its own home of confidence and satisfaction.