China Post's Diversified Transformation Empowerment

Following the opening of the first campus store of Post Office Coffee in Southeast University in June this year, the first Beijing Post Office Coffee store officially opened in Wangjing Street a few days ago

The relevant person in charge of the post office coffee said that the current post office coffee focuses on three types of CBD stores, scenic stores and campus stores.

According to the in-store menu, the post office coffee products include basic categories such as American and latte, as well as several special coffees, with prices ranging from 12.

Regarding the diversified development of coffee business of China Post, Wu Daiqi, CEO of Shenzhen Siqisheng Co.

Through diversified business development, China Post's "time-honored brand" is bursting with new vitality

In addition to the new cross-border tea and coffee tracks, China Post is also actively exploring live broadcast e-commerce.

As early as 2020, China Post began to get involved in live broadcast, and has tested live broadcast delivery on Kuaishou and other platforms

At the 2022 National Post Rural E-commerce Development Promotion Conference, Kang Ning, deputy general manager of China Post Group Corporation, said that in 2021, the scale of China Post's business flow will achieve new growth, the annual two-way business flow will reach 13.

(Congratulations to Wang Juan to Yantao)

"China Food News" (August 01, 2022 Edition 07)

(Editor-in-charge: Luo Chen)