China's cold beverage industry actively responds to the new development pattern of "dual circulation"

(Reporter Bao Xiaotie) The 24th China Ice Cream and Frozen Food Industry Expo was successfully held in Tianjin recently

Zhang Jiukui, chairman of China Bakery and Confectionery Industry Association, Zhu Nianlin, executive chairman, Zhang Shuai, deputy chairman and secretary general, Yang Mumei, deputy chairman, Kang Hengping and Zhang Bin, deputy secretary general, responsible for the sampling inspection of frozen beverages by Tianjin Institute of Food Safety Testing Technology Person Cao Dongli, Vice Chairman of China Bakery Sugar Association, Representative of Chairman of China Bakery Sugar Association Frozen Beverage Professional Committee, Vice President of Inner Mongolia Yili Industrial Group Co.

Wang Fang, chairman of Zhejiang Wanglin Biotechnology Co.

In his speech, Wang Wei said that under the leadership of China Bakery Sugar Association, China's cold beverage industry is actively facing the new development pattern of "dual circulation", deepening the connection and integration of domestic and international markets and two resources, and solidly promoting the development of the industry.

In his speech at the conference, Zhang Jiukui said that the outbreak of the new crown epidemic in 2020 has also had a huge impact on the well-established and stable development of the bakery and sugar products industry, and has also had a greater impact on the work of the association

Zhang Jiukui pointed out that in 2021, standing at the intersection of two 100-year history, China's bakery and sugar products industry will seize new opportunities and achieve better results under the new development pattern that the domestic cycle is the mainstay and the domestic and international dual cycles promote each other

Fan Yanyan, Marketing Manager of Zhejiang Lvjing Biotechnology Co.

Sun Lina, R&D Director of Unilever North Asia Ice Cream Food and Tea, made a special report on "From Design to Material Selection and Luxue China's Commitment to Sustainable Ice Cream Packaging"

Ma Litian, deputy director of China Light Industry Quality Certification Center and Beijing Zhongda Huayuan Certification Center, introduced the current development trend of food safety control and how frozen beverage enterprises conduct food safety control with the title of "Food Safety Control of Frozen Beverages"

Ding Shian, Dean of Ye Maozhong Conflict College, made a special report on "Conflict is the First Step of Strategy", introducing how to use conflict theory to guide the strategy and marketing of enterprises, and promote the development of enterprises and brands

Huo Aihua, Manager of Dairy Industry Marketing Department of International Spice (China) Co.

　　Mao Jianwei, president of Zhejiang Industrial Vocational and Technical College, made a special report on "Application of Medicinal and Food Homologous Ultrafine Powder in Product Development"

　　Xu Lining, general manager of Cabijani (Zhongshan) Machinery Manufacturing Co.

　　Wei Lili informed the conference on the "Latest Situation of Industry-Related Food Safety Standards and Regulations"

　　In order to fully implement the concept of adhering to innovation-driven development, encourage enterprises and practitioners in the industry to innovate, and promote the high-quality development of China's ice cream and frozen food industry, the China Ice Cream and Frozen Food Industry Expo Organizing Committee will hold the "24th China Ice Cream in 2021" And Frozen Food Industry Expo Excellent Product Selection Activity"

　　Xu Qian, general manager of Tianjin Baker Enterprise Exhibition Services Co.

　　Zhu Nianlin made a summary of the meeting
.
He pointed out that the epidemic is not over yet
.
It is hoped that the company will continue to cultivate its internal strength to respond positively, and do better product development and marketing
.
I believe that the 8 special reports brought by the 8 experts invited to this meeting have inspired you from various aspects such as industry development overview, food safety control, market trends, selection of raw materials, and standards and regulations
.
It is hoped that all enterprises can analyze the situation, recognize the situation, grasp the situation through the report, and jointly make the industry bigger and stronger
.
Zhu Nianlin expressed her gratitude to the representatives for their contributions to the development of the industry and their long-term support for the work of the association.
She hopes to continue to care and support the work of the association in the future to drive and promote the healthy, sustainable and high-quality development of the industry
.

　　In order to promote brand cultivation, implement brand strategy, play a typical demonstration role of excellent enterprises, and promote the healthy development of the frozen beverage industry, the China Bakery and Sugar Association Frozen Beverage Professional Committee organized a frozen beverage industry at the "24th China Ice Cream and Frozen Food Industry Expo".
Beverage industry brand manufacturers and special products will be displayed in a concentrated manner, including Inner Mongolia Yili Industrial Group Co.
, Ltd.
, Inner Mongolia Mengniu Dairy (Group) Co.
, Ltd.
, Shenyang Deshi Enterprise Group Co.
, Ltd.
, Siping Hongbaolai Beverage Co.
, Ltd.
, Henan Provincial Tianbing Cold Drink Co.
, Ltd.
, Shanghai Yimin Food Factory Co.
, Ltd.
, Beijing Ailai Faxi Food Co.
, Ltd.
, Zhong Xuegao Food (Shanghai) Co.
, Ltd.
, Liaoning Tianqi Food Group Co.
, Ltd.
, Guangdong Meiyile Food Co.
, Ltd.
, Tangshan Limin Weiyanmei Food Co.
, Ltd.
, Henan Xuehui Food Co.
, Ltd.
, Inner Mongolia Tianmu Dairy Co.
, Ltd.
and other key enterprises in the industry responded positively, exhibiting their own unique best-selling products, showing corporate style and enhancing corporate image.
, but also strengthen industry exchanges
.

　　The 2021 China Frozen Beverage Industry Innovation and Development Paper Collection Activity has received active support from relevant key enterprises in the industry, and they have actively submitted papers.
A total of 12 professional papers were received in this event, covering new product research and development, market research, green production, health concepts
, etc.
After the selection of experts organized by the Secretariat, a total of 3 first prizes, 4 second prizes and 5 third prizes were awarded
.
All award-winning papers received honorary certificates issued by the China Bakery and Sugar Association Frozen Beverage Professional Committee, and papers that meet the acceptance requirements will be published in the journal "China Food Additives"
.

"China Food News" (version 05 on November 1, 2021)

　　(Editor-in-charge: Bao Xiaotie)