China's food and beverage branding, chaining process accelerated

With the chinese consumer's brand consciousness is constantly awakening, the restaurant industry chain, branding process has made rapid progress.
a 2017 survey of shopping center restaurants found that national chains accounted for 16 percent of them, while 16 percent of national chains opened 71 percent of the total number of stores, showing the brand market's "28th Law."
then, in the process of accelerating branding and chaining, it will also eliminate more do not understand the brand building and consumer experience, only talk about food single small shop.
Pixabay, an industry-wide turnover, has continued to grow between 2012 and 2016 in recent years, according to Pixabay, a high-end source.
2017, China's total restaurant revenue was 396.4 billion yuan, up 10.7% YoY, and 2018 revenue was 427.16 billion yuan, up 9.5% YoY.
the downturn in high-end dining is due to the restrictions on official consumption, but rather from the continuous promotion of consumption upgrading, the restaurant industry ushered in a real era of rational consumption.
, the new generation of consumers as the representative of the mass consumers, they have a stable and good level of consumption, the quality of life has a higher pursuit, they are the medium-range catering huge potential consumer groups.
whether it is the gorgeous change of the street shop model or the self-descending price of high-end food and beverage brands, it is catering to the needs of this part of the consumer population.
china's high-end dining is going through the pain of transformation, and this transition period will continue for a long time.