China's paint industry minimum standards and the highest standards continue to refresh.

China
s
of coatings, but in the face of the world economy continues to slow down, in the face of growth pressure, environmental protection policies to China's
coatings
enterprises a heavy blow. In 2016, with the intensive introduction of various environmental protection policies in China, China's
coating industry

minimum standards and the highest standards continue to refresh, the minimum standards of refresh refers to improving quality, to ensure safety and non-toxic
ity;
china's paint industry minimum standards have been constantly pulled up
nearly half a century, the paint industry has been booming development, coating production and use of a sharp increase. Therefore, the safety, health and environmental problems in the use of coatings have attracted more and more attention. The national standards of the coating industry and the standards of various places have become the focus of people's attention. China's minimum standards of coatings - environmental protection, safety standards are also under the attention and supervision of consumers continue to refresh, in 2016, the paint industry ushered in a period of intensive introduction of environmental protection and safety standards.
The new Air Pollution Prevention and Control Law of the People's Republic of China, as amended since January 1, 2016, has been implemented, and provinces and cities throughout the country have followed up, formulating and publishing relevant local regulations and air pollution prevention and control plans.
April 4, 2016, the General Office of the State Council issued the Action Plan for 2016 for the Implementation of the Outline for Quality Development, which for the first time proposed "To carry out quality improvement actions for volatile organic coatings", which will be implemented from April 4, 2016. In recent years, the State Council has made the implementation requirements for the improvement of the quality standards of volatile organic matter coatings, and put forward the implementation requirements for enhancing the quality and brand development of Chinese enterprises, and we note that the 2016 Plan for the first time involves the improvement of the quality standards of coating products, and puts forward the "Action to improve the quality standards of volatile organic matter coatings". This is a national decision to raise the minimum standards for coatings in China. (Transmission door: the State Council for the first time shout solvent coating enterprises: the implementation of quality standards to upgrade the brand)
. According to the publicity materials that began on April 14, 2016, the first batch of national standard projects proposed by the National Standards Commission in 2016 included the determination of polycyclic aromatic hydrocarbons in coatings, the determination of PCBs in coatings, and the formulation of national standards for the determination of harmful substances in two coatings.
From June 1, 2016, Shandong Province became the 11th provincial-level region (including municipalities directly under the Central Government) after Beijing, Shanghai, Jiangsu, Anhui, Hunan, Sichuan, Tianjin, Liaoning, Zhejiang and Hebei provinces issued VOCs sewage charges for volatile organic matter. Since the State Council issued the quality action plan, provinces and cities have moved quickly, and the paint industry is sensitive to the charge.
June 13, 2016, the Ministry of Environmental Protection's new "three divisions" function announcement head has been finalized. In February 2015, the Ministry of Environmental Protection approved that the Department of Pollution Prevention and Control, the Department of Total Pollutant Emission Control, the Department of Water Environmental Management, the Department of Atmospheric Environmental Management and the Department of Soil Environmental Management would no longer be retained. After more than a year of in-depth investigation and research, widely listen to the views and suggestions, the Ministry of Environmental Protection has formulated an implementation plan.
door: VOC sewage charges again hit the only way to break through is to eliminate?
The highest standards of the landing brand
coal enterprises
brand upgrade Zhiding Gaoyuan
the author has written, the State Council directly called solvent-based coatings enterprises: the implementation of quality standards, upgrade brand building. The State Council's move is intended to promote coating enterprises to correctly deal with the fierce competition in the paint market, enhance the core competitiveness of their products, and increase brand building. Brand competitiveness is an intangible asset, the international
coating brand
still occupies an unshakable position in the Chinese market, but in fact, the paint brand in the world list of Chinese paint enterprises.
July 21, 2015, Coatings World magazine recently released the 2015 Top Companies of Global Paint Manufacturers Sales Rankings( 2015), which also features three Chinese companies, Carberry, Shanghai Coatings and Dabao. (Transmission door: Jiabao ranked 33rd in the global paint sales rankings and ranked first in China) Chinese paint brands in the world paint market has achieved a breakthrough, the future should be in turn as the driving force to strengthen the promotion.
now, let's jump out of the paint circle and extend our focus to the competition for China's top 100 global brands in 2016. I believe that the disruptive trend changes of the world's top brands will inspire Chinese coatings companies.
2016 Global Brands 100 (full list), Brand Z data and analysis show that the world's most powerful brands have had a smooth year in the face of heavy global financial pressures, including slowing economic growth in China.
Brand Z's ranking research mechanism combines the financial performance of brands (based on Data from Cado Retail, Cado Consumer Index and Bloomberg) with brand contributions based on consumer research (Brand co
ntribution index). The value of the brand contribution obtained through interviews with consumers around the world quantifies how much and how much brand premium a consumer spends on a brand.
China has a wide range of brand highlights: China added a Maotai to its list; JD.com is the fifth fastest-growing brand in the world, up 37% in a year; Huawei is the world's fastest-growing B2B brand, Asia's most valuable B2B brand, and the total brand value of Huawei's category has fallen by 5% and 2% Of the 0 B2B brands (including Microsoft, IBM, SAP, Accenture, etc.), 15 fell, Huawei is a stand-out among the global B2B brands, and China contributed 15 of the 16 emerging market brands (the only non-Chinese brands are India's HDFC Bank).
trends found in this year's Brand Z100 research include:
strong brand performance leading the market. Brand Z's top 100 most valuable global brands consistently outperform other brands in financial performance, resulting in strong shareholder returns.
subversion is the catalyst for value growth. All categories that achieve value growth can be divided into two categories: the strong rise of new brands that have been prominent in terms of uniqueness and consumer relevance, such as Under Armour and Victoria's Secret, which have caused shocks in the apparel category, which is up 14 per cent, or the category as a whole that has moved to a new level of innovation in keeping with new trends, such as fast food, which has successfully catered to the global health food demand boom (up 11 per cent).
innovation is the main driver of brand value growth - but it must be visible and felt by consumers. The brands with the highest scores on the Innovation Index have the fastest growth in brand value in the 11-year history of the BrandZ 100. However, for innovation to have an impact on brand value, it is necessary for consumers to experience the brand clearly: success allows consumers to "feel" the innovation of the brand growth rate nine times faster than other brands. In this regard, Disney (ranked 19) and Bao Shi (ranked 37) are two good examples.
B2B category is full of capable businesses and inefficient brands. Compared with the B2C brand, the B2B brand in many people's eyes has a greater sense of responsibility, provides a better working environment, and investment value, stable and reliable operation, but they are not as attention-caused or dynamic as the B2C brand. The B2B brand is actually very innovative, and if we want to establish an innovative brand image accordingly, we must carry out a strong and highly relevant brand communication activities with customers. SAP (Rank 22) and Adobe (New, 100) are the B2B brands that have successfully created an innovative image among their customers.
-brand Z leaderboard itself is also being upended. Since its debut in the 2016 Top 100 list, there are still 54 brands on the list, and nearly half (46) of them have been on the list since it was created in 2006. This shows that a strong brand can sustain its own value for a long time, but also shows that the new brand has every chance to break the status quo, success.
strong emotional ties have strongly promoted the development of local brands. Local brands have a clear insight into the needs of local consumers, gaining local market share and gaining a place outside their home markets with better product features and marketing. Huawei, for example (ranked 50th, up 22 per cent), is rapidly moving globally, taking significant market share from Apple and Samsung.
Millward Brown BrandZ Global President Wang Yu commented: "The top 100 most powerful brands use innovative means to extend their brands and expand into new categories, thereby increasing brand penetration and deepening into people's daily lives." However, there are risks: it blurs the lines between categories, makes it difficult for brands to define their identity, and confuses consumers. Clearly defining the brand's positioning and goals, and accurately communicating this information to consumers, will play an unprecedented role in building a strong and unique brand.
summary:
the theme of slowing world economic growth, paint companies are being pushed forward by minimum standards, or are they facing the highest standards? At the time, to find the right positioning of their own enterprises, to find the right brand positioning, especially like soldiers in the city when the decision-making, of great significance.