Chr. Hansen is working to develop natural colored foods

In order to better
support food producers,
Chr. Hansen

is working to develop the
coloring food
division due to the increasing demand for
coloring
agents
in the food and beverage industry. Colored food ingredients have coloring properties that can be added to food and beverages without declaring their
E-
serial numbers. This ingredient is edible and natural
, such
fruits and vegetables. In charge
, Chr.
Luc Ganivet
, Senior Director of Business Development, Hansen
Coloring Food Ingredients Team, explains:

has been providing coloring food ingredients as part of a natural pigment portfolio for more than
years, but now, based on valuable customer feedback, we have expanded the
FruitMax
group commonly used in food colorants to add
10
shades. Our
FruitMax
community now offers approximately
100
visually appealing shades for a wide range of applications in the confectionery, ice cream, beverage, dairy and fruit industries.
"FruitMax
has a direct appeal to health-conscious consumers, who demand that foods contain fewer processed ingredients and easily identifiable ingredients.
The Fruitmax
has a clear association with natural components. It is made from carefully selected
natural
materials. This gives food manufacturers a hint that coloring food with food ingredients does not affect
taste
food.
FruitMax
products in Europe, South America
Asia,
maintain clear labels and the same standards of food production.
," Luc Ganivet
said. According to
RTS
, a market data provider for the food and ingredients industry,
usage of food colorants
is currently
29412
tons in the global market and is growing at a rapid rate of
8.6
% per year.