Coating knowledge: a method of promotion for coating enterprises

Core tip: promotion is a common method to improve performance, increase sales volume and reduce inventory In essence, promotion is a short-range incentive activity to customers' purchase behavior What are the commonly used promotion methods? Today, I summarized the commonly used promotion methods for you, hoping to help you Promotion method 1, single promotion method: Merchants purchase a large number of popular goods, advertise and expand the sales volume, because the business principle is to earn back the profits they can earn But Italy's famous Lai and shop is the opposite way, but the only way is to sell This shop sells all the goods only once, so it doesn't buy any more goods Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Paint Home News: promotion is a common way to improve performance, increase sales volume and reduce inventory In essence, promotion is a short-range incentive activity to customers' purchase behavior What are the commonly used promotion methods? Today, I summarized the commonly used promotion methods for you, hoping to help you Promotion method 1, single promotion method: Merchants purchase a large number of popular goods, advertise and expand the sales volume, because the business principle is to earn back the profits they can earn But Italy's famous Lai and shop is the opposite way, but the only way is to sell This shop sells all the goods only once, so it doesn't buy any more goods Even if it is very popular, it will bear the pain On the surface, the store lost a lot of easy profits, but in fact, the store accelerated the turnover of goods and realized greater profits because all the goods were very popular This is because the store grasps the customer's psychology of "valuing the rare things" and creates a strong impression on the customer The customer thinks that all the goods sold in the store are up-to-date, and they can't lose their chance, and they can't come back again without hesitation So, as soon as any commodity goes on the market in this store, there will be a scene of rush buying This method is similar to the "Limited sales method" adopted by some stores in China 2 Anti seasonal sales promotion: Generally speaking, for some seasonal goods, there are usually weak and peak seasons Because, the public consumption psychology is "rich don't buy half a year idle", that is, make demand on time, what to buy what is lacking Generally, the same is true for merchants, who supply goods on time Therefore, goods are often very popular in the peak consumption season and unsalable in the off-season But now some businesses go the opposite way In the summer, the market used to be unsalable in my winter goods, such as fur coats, heating appliances, fur boots, down jackets and so on, which are selling well in some cities This is what people often call "counter seasonal promotion" The scheming merchants often launch the sale of season changing commodities, and there are many buyers among consumers, whose main purpose is to obtain the seasonal price difference 3 Ploughing promotion method: it refers to the promotion method of attracting old customers in the form of after-sales service Some stores selling electric appliances, clocks, glasses, etc specially register the names and addresses of customers Then, through special visits or questionnaires, we can find out if there are any problems with the goods that old customers used to buy in the store Do we need to repair them, etc., and introduce new goods The purpose of doing so is to increase customers' interest in our store and make them purchase relevant new products, which often can receive miraculous results The key of this kind of promotion is that the store has a perfect customer management system and can keep regular and in-depth communication with customers 4 Turn down price promotion method: This requires businesses to select some goods as special price goods by stages and batches, and make large posters to be pasted inside and outside the store, or print small flyers to distribute to customers These special commodities are limited to three or four kinds in each period, in order to attract customers with small profits and high sales, and they are different in each period, catering to customers' curiosity Therefore, customers come to the store to buy special products, but also buy other non special products by the way Of course, the profit of special price goods is low or even no profit, but it can be compensated by promoting other goods 5 Daily low price promotion method: that is to say, the merchants launch low price products every day to attract customers It is very different from expanding sales mainly by means of price reduction and promotion It is a relatively stable low price strategy because it is a low price commodity every day Through this stable low price, consumers can increase their trust in the store, save labor costs and advertising costs, and make the store in a favorable position in the competition It is worth noting that the price of low-priced goods should be at least 10% - 20% lower than the normal price Otherwise, the participating customers will not be attractive, and the purpose of promotion will not be achieved 6 Auction promotion method: in today's era, there are many stores and fierce commercial competition Simple and old promotion methods are not enough to attract more customers, so auction has become a new way of store promotion In an auction, the name of the commodity and the base price of the auction shall be clearly stated Some of the goods sold by auction are higher than the retail price and some are lower than the retail price, which makes consumers feel very dramatic The auction form is fresh and interesting, but it should not be done every day, otherwise there will be no fresh Usually you can choose weekends, holidays and other times, when consumers have enough time to participate in the auction, in order to achieve good results If in normal times, people need to work, even if they are interested in the auction, they don't have enough time to participate 7 Comparative attraction promotion method: treat customers with special treatment such as season sale, style sale and big discount Meanwhile, put the latest and most popular goods on a conspicuous sample shelf, and the price is two or three times that of the same kind of goods rather than popular goods In the same off shelf or off shelf two kinds of price comparison, the most attractive customer attention When customers find a new popular product, they usually compare it curiously with the non popular one Good fashionistas tend to look at high priced goods, and practical people tend to choose cheap non popular goods In this way, both products can be promoted 8 Maximum price promotion method: Generally speaking, price promotion is actually price reduction promotion Only by reducing the price can consumers' attention be attracted However, some stores have broken this business rule, and put up a unique ad with the highest price in advertisements such as "the lowest price in the whole city", "big sale price" and "jump price", claiming that "the highest price in the whole city: five yuan and one Jin" This advertisement is true, not false, which makes people feel believable At the same time, it implies that the quality of sauce duck in our shop is the best in the city After a moment of surprise, there was a rush to buy "the highest price in the city" In fact, this kind of promotion method is also suitable for some retail stores, especially the stores with high-income level as the target customers, to meet the psychological satisfaction of this group of people with high price of goods, to show their identity and status, and may also receive certain promotion effect Promotion means and promotion methods 1 Price reduction promotion is to sell the goods below the normal price The most common ways to use them are inventory clearance, festival discounts, daily special offers and so on (1) Large inventory clearance: to promote seasonal goods or long-standing goods, unsalable goods, etc by means of large price reduction (2) Festival discount: when a new store is opened, new year's Day is celebrated, and the anniversary is celebrated, it is a good time to sell at a discount (3) Daily specials: due to the increasingly fierce competition, in order to win customers' entrance, we will launch daily or weekly specials, so that customers can buy goods that are both cheap and good at a low price If low price promotion can really achieve good quality and low price, it is very easy to cause the "rush to buy" upsurge of consumers 2 Sometimes the customers always want to try their luck, so "lottery" is a very effective promotion Because there must be a lot of prizes in the lottery, such as color TV, washing machine, etc such prizes are very easy to arouse consumers' interest in participation, and can have a clear effect on sales promotion in the short term Usually, participating in the lottery must have a certain qualification, such as purchasing a specific product, purchasing a certain quantity of a product, consuming a fixed amount in the store, or answering a specific question correctly In addition, it should be noted that when the lottery is held, the date of the lottery, the prize or bonus, the qualification for participation, how to select and how to award must be clearly marked, and the lottery process should be made public to enhance the enthusiasm and confidence of consumers 3 Discount discounts are usually offered at the right time, such as festival day, season change and so on, to sell goods at a price lower than the normal price of the goods, so that consumers can get benefits (1) Set special price zone: set a zone or a display platform in the store to sell special price goods Special price commodities are usually commodities that are sold in large quantities in the corresponding season, or commodities with excessive inventory, or commodities that are faster than the retention period, or commodities with damaged outer packaging Pay attention not to mix fish with eyes, sell some deteriorated and damaged goods to customers, otherwise, it will cause customer's antipathy and even be complained by customers (2) Holiday, end of week offers: that is, opening in a new store, every new year's day or weekend, some products will be sold at a discount to attract customers to buy (3) Preferential card discount: to present or sell preferential card to customers Customers can enjoy special discounts when they shop in the store with their discount card Preferential cards can be sent to famous people selected by the store, or to frequent customers who come to the store for shopping or a large number of times The scope of the preferential cards sold is generally uncertain, and the purpose of this promotion is to expand the customer base (4) Batch pricing preference: that is, when consumers buy goods in whole box, package, barrel or large batch, they will be given preferential price This method is generally used in food and daily necessities with high turnover frequency, which can increase the number of one-time goods purchased by customers 4 Competition promotion competition promotion is a kind of promotion activity which integrates the sensibility and participation The competition can highlight the theme or introduce the goods In addition to the popularity of the goods, it can also increase the sales volume, such as beer drinking competition In addition, some competitive activities, such as karaoke competition, can be held In addition to the bustling store, it can also increase the topic of customers to the retail store and deepen customers' impression of the retail store 5 Exhibition and joint exhibition promotion this means that when promoting sales, businesses can invite multiple similar commodity manufacturers to jointly hold commodity fairs in their branches to form a certain momentum and scale, so that consumers have more choices; they can also organize commodity exhibitions, such as a variety of festival package sales and so on In this kind of activity, through the