Coating knowledge: how to better demonstrate ten rules of coating products

Core tip: product demonstrations are like sales demonstrations of steroids Here's how to do it well I've written about product demos before, but I haven't covered this topic that deserves further discussion This is my negligence, because it is very difficult to do a good product demonstration Product demos have all the elements of sales demos, but they face a unique risk: there may be problems with the product There may be technical problems with the product, you may have demonstrated the wrong function, the customer may feel bored, etc But don't worry Here are ten tips to make your product presentation more effective: 1 Keep it simple Feature rich demos usually Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Paint House News: product demonstrations are like sales demonstrations of steroids Here's how to do it well I've written about product demos before, but I haven't covered this topic that deserves further discussion This is my negligence, because it is very difficult to do a good product demonstration Product demos have all the elements of sales demos, but they face a unique risk: there may be problems with the product There may be technical problems with the product, you may have demonstrated the wrong function, the customer may feel bored, etc But don't worry Here are ten tips to make your product presentation more effective: 1 Keep it simple A feature rich presentation usually gives the impression of a very complex product Simplify your presentation so that you can highlight a few features that should be of great value to the customer 2 Tell stories from the perspective of customers You should not show how the product works, but how it can help customers Each function you present must be directly related to the customer's problem or opportunity 3 Write a script The "speaking" part of your presentation must be in line with the rhythm of the product If it takes ten seconds to perform a function, you must fill in the time with appropriate content Do not make the ten seconds seem eternal, which will make your product appear very slow 4 Rehearse, rehearse and rehearse Before presenting anything to the customer, rehearse the entire presentation at least five times in advance And, if possible, have a field rehearsal at the scene where you're going to be presenting 5 Conduct a field test Never assume that there is equipment you need in the place provided by the customer, or that there is no problem with the conference equipment If possible, carry with you everything you need to do the demonstration, and remember that using any unfamiliar device means taking a greater risk 6 Keep flexible The customer may very much want to control the presentation Of course, you should do your best to follow the advice of your customers The last thing you should do is to stick to your script and annoy customers 7 Use demonstration as proof A good presentation should reinforce the sales message and "prove" that your sales promotion is true Make sure your presentation clearly shows why your product should be important to decision makers 8 Don't repeat yourself Repetition doesn't add credibility, it just makes your product presentation annoying Never show a feature more than once, unless you can show that it can be used to solve a completely different problem 9 Don't predict future demand Don't demonstrate a particular feature unless you are 100% sure it is of interest to the customer When you have completed the presentation, ask the target customers if they understand what you are presenting and if they are satisfied with it 10 Do not introduce in jargon or technical language [focus on WeChat official account "paint net"; pay attention to surprises; scan code to see what the paint sales are Great! 》Paint home is specialized in coating, diatom mud, paint coating, coating process, news information and coating of fireproof coating, diatom mud, paint coating, coating process, decoration knowledge and decoration effect map of fireproof coating,