Coating standard: the support of coating enterprises to dealers should be able to create emotion

Core tip: the position of channel construction in the overall marketing of coating enterprises is undoubted The relationship between enterprises and dealers is always delicate Cooperation and game coexist, sometimes even cooperation is needed! In the channel construction of coating enterprises, in order to promote market development, benefit people and self-interest, enterprises will support channel dealers, but after the same support, some dealers are grateful Dade, some dealers think it's natural Why is the gap so large for the same support? In the process of enterprise channel management, there is always a problem that many dealers cry all the time to ask for policies, give discounts and mark advertisements Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the coating Home news: the position of channel construction in the overall marketing of coating enterprises is beyond doubt The relationship between enterprises and dealers is always delicate Cooperation and game coexist, sometimes even cooperation is needed! In the channel construction of coating enterprises, in order to promote market development, benefit people and self-interest, enterprises will support channel dealers, but after the same support, some dealers are grateful Germany, some dealers think it's natural Why is the gap so large for the same support? In the process of enterprise channel management, there is always a problem that many dealers cry all day to ask for policies, give discounts, mark advertising fees, and get special products This is endless It makes the manufacturers feel like they have no desire to fill in It's a bottomless hole! To be honest, a lot of dealers do this, but it's not hard to find out that most of these dealers do it after careful observation Not so good dealers have a serious thought of "waiting, relying, and wanting" They are looking forward to the company's advertising, CCTV, radio, etc all day long They wish that all the resources of the enterprise would be put into their one acre land However, they do not take the initiative How can the product sales be improved? As the saying goes, "don't beat the drum with a heavy hammer", a good dealer is "don't beat the whip and fight hard" The business is all for himself The dealer is trying to make the market by himself If the manufacturer has support, it is better If he doesn't give support, he doesn't ask for it In fact, the meaning of begging is not great The paint companies that should be supported will not be less than you, and it's hard to get what you want if you don't Paint dealers are like farmers planting their own land It's not rainy or windy They need to water their own land in the end, or the crops will only be harvested! When operating in the regional market, dealers are always the main role Paint enterprises are only supporting roles Dealers need to recognize and position themselves On the one hand, the support of coating enterprises to dealers is to mobilize the enthusiasm and Inspiration of dealers, on the other hand, it is necessary for market development and operation With the same strength of support, how to create emotion for dealers, how to make dealers feel the support of manufacturers? This is indeed the proposition of every enterprise The author believes that, while grasping the common needs of dealers, paying attention to the individual needs of dealers, and then giving targeted support "reasonable, unexpected" can make dealers feel the support, create dealers' emotion, and stimulate dealers' enthusiasm for the market! Reasonable: the terms in the annual contract support policy of paint enterprises are committed to; Unexpected: every dealer faces different problems What does the dealer need? We can meet what we need when we consider the specific situation of the market within the scope allowed by the company, or we can bring it up in advance before the customers come up with it The idea is ahead of the customers What is the personalized demand of dealers? Some dealers don't lack money, don't care much about the company's support and lack of operation methods Then the paint enterprise will give them strategies and methods, and assign special personnel to help them operate the market Some dealers need to train the shopping guide The enterprise can send professional lecturers to the local stores to give lectures hand-in-hand, and the stores can conduct practical exercises to demonstrate themselves Some dealers don't know how to promote activities Enterprises can send professional planners to train and operate various activities Some dealers' subordinate network management is chaotic Enterprises can organize professional channel managers to help them survive, optimize management and improve network quality Some dealers are faced with good opportunities for local market development, such as the emergence of new stores in the local market, financial pressure, enterprises can give internal interest free loans, or give certain financial support, etc., in short, each dealer must have its own personal needs The supporting policies of coating enterprises are all: explicit, implicit, common and individual If you want to get more, the key is whether the dealers' friends really do the market with their heart, whether the market changes with the efforts of the dealers' friends, and whether the dealers can move the manufacturers with their heart The author thinks that as long as the dealer friends work hard, they don't have to open their mouth actively When the manufacturer knows the needs of the dealer friends, they will sacrifice their lives to see your needs from the market and your perspective, to consider targeted support for you! In addition, the dealer friends should be rational and can't make random sales commitment to the manufacturer in order to get the support of the manufacturer It's better to look like someone is doing the factory! When the dealer's friends get the approval of the factory, they are worried about not supporting them? If the dealer's friends want to feed back the demand to the enterprise, they will be moved, and the necessary premise will move the enterprise! When the dealer selects the enterprise, the manufacturer will also select the dealer At the same time, from the perspective of enterprises, channel managers must go deep into the market, think strategically from the perspective of market sustainable development, have insight into the needs of dealers, be in urgent need of the market, be in urgent need of dealers, be in full demand of the market, be in full demand of dealers, create market moves, create dealers moves, so that the upstream and downstream relationship will become more and more harmonious, so the market will become more and more The better to come! Paint home is focused on coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration effect map,