Dairy products become market trends, Japan launches skincare yogurt drinks

Yoghurt is a familiar product in everyday life, and the yogurt market has been popular for years because the link between it and "intestinal health" has developed deep ideas in consumer perceptionIn the past two years, dairy product functionalization has become a market trend, and yogurt function is more significant, intestinal health, blood sugar management, weight loss, immune health, etcare common function claimsthe rise of the oral beauty market, the number of people in the growing number ofin the beauty skin care, consumers not only stay in the external skin care products, more is to seek those can be able to achieve from the inside out of the beauty products, so can eat beauty nutrition products become the focus of attentionAccording to Euromonitor International Markets, vitamins and dietary supplements for beauty products were targeted in 2017, with Japan accounting for 20 per cent, the UK 11 per cent, South Korea 8 per cent and the US 7 per centMore and more businesses and consumers are paying attention to the inner-American marketAccording toMordor Intelligence Market Data, the Asia-Pacific Nutritional Beauty Products Market is expected to grow at a CAGR of 9.24% in 2024, with a market sales volume of US$2.4 billionChina, Japan and South Korea are the largest markets for nutritional beauty products in the Asia-Pacific region, and the large population bases of China and India are expected to further drive growth in the regionJapan is a more mature market for beauty nutrition, with functional components such as collagen added to foods and beverages such as tea, biscuits, chocolate, coffee and waterFor example, POLA Orbis Holdings has introduced orbis Defencera, an oral product containing glucose ceramide, which is said to prevent dry skinNissin Food also introduced lactic acid bacteria-based fermented lactic acid bacteria moisturizing, the main direction is skin moisturizationto tap into new bright spots in the beauty skincare marketJapanese dairy producer Takanashi Group recently unveiled a yogurt drink it believes is its first skincare yogurt drink backed by a functional food (FFC)This probiotic yogurt claims to relieve dry skin and keep the skin moist, and its main functional ingredient is Rat Li lilaccosaGGThe product is sold as an FFC and contains 14 billion strains per 100 millilitersa bottle (100 ml) contains 66 kCalcal calories, 3 grams of protein, 1.2 grams of fat, 11 grams of carbohydrate and 97 mg of calciumIt is thought to be a low-fat yogurt drink that contains 8% skimmed milk dry matter and 1.2% cream, so the daily intake is one bottleIn addition, the product also includes rose extract and honey, the main role is used for flavoringproduct is designed for people who are concerned about dry skin and fat content to achieve a healthy, low-fat lifestyle while improving skin healthThe product will be available at supermarkets and convenience stores across Japan on October 1, 2019, with a recommended retail price of 138 yen (excluding tax)Because this product is different from a specific health-use food (FOSHU), it is not used to diagnose, treat or prevent any diseasethe scientific data behindfunctional claimsthe yogurt's main ingredient is Lactobacillus, which is known for its benefits to gut health, and recent studies have found that probiotics are good for skin healthLolou and Panayiotiddis report on studies using probiotics to maintain healthy skin function and the role of probiotics in preventing and treating skin diseasesin one study, participants who ate lactobacillus in mice had improved skin hydration and tissue protease-L-like activity levels, a sign of skin barrier functionAnother study reported that supplementing with Lactobacillus in mice increased the severity of eczema in children by 56%In a study on wound healing, Lactobacillus saccharine in mice induced cell death of pathogens such as Staphylococcus aureus, effectively performing antibacterial effectsit is known that the domestic probiotic leader Jiangsu Microkang launched lactic acid bacteria fermented lysotic products, which are rich in Bificobacteria and Lactobacillus factors, effectively remove dull pigment, improve skin tightness, smoothness and anti-decay repair, balance the skin barrier pH and steady state environmentAlthough probiotics are still in their infancy in the field of skin management, with consumer health awareness and the maturity of probiotic market-oriented products, consumers are beginning to understand the importance of beneficial bacteria outside the intestines, and this understanding will gradually become mainstream, probiotic skin care market is comingSource: Sitti Bridge