"Data" thinking explores consumer trends and growth opportunities in the coatings industry.

Every year, every quarter, every month, even every week, data reports from all kinds of industries come out. In the
coating s
industry, this massive wave of data often contains industry trends, consumer trends, and opportunities that could drive productivity growth.On March 23,
, the China Coatings Industry Association issued a report that in 2016, the output of 1,358 industrial enterprises of the coatings industry of more than scale reached 18.9978 million tons, up 7.2% YoY, while the main business income of 2044 industrial enterprises of more than the scale reached 435.449 billion yuan, up 5.6% YoY.
it is understood that in 2016 due to national policy and regulations restrictions, closed small micro-
coating enterprises
about 3000. Such a large-scale wave of business closures will inevitably affect the growth of coating capacity. However, the 2016 coating industry production data is still on the rise, indicating that the production and revenue of large and medium-sized paint enterprises are basically increasing, but also indirectly reflects that the paint market demand still has a lot of room for growth. As a result, the association forecast that in 2017 the paint industry output will be a historic above 20 million tons, is expected to be about 20.3 million tons, the growth rate of about 7%;
in addition, in March, the relevant institutions statistics said that in 2016 the country's new, proposed, under construction, production of 12 million tons of coating production capacity, about 5 million tons are water-based environmental protection coatings, high-performance coatings. It can be seen that the development of
water-based coatings
is not as difficult as market feedback, but under the escort of "green environmental protection, energy conservation and emission reduction", is steadily advancing.
these are the conclusions based on the search, collection, storage, sharing, and analysis of relevant data. Although more of the data from the general direction and related relationships, and can not be caused to know the precise results, but can be data analysis to make relevant decisions, and can also be in response to trends, promote the quantitative process of the functional areas of enterprises, so that enterprises get the best development.
this point from the various paint enterprises open to the outside, not disclosed performance data, investment efforts, the number of project inputs, etc. , you can more or less understand - precisely because of the unknown potential of the industry, this year in the impact of raw material prices, policy tightening and other pressure, enterprises are not due to the pressure of the situation, and over-correction, stop. Instead, it is either to use price adjustment to unzip, but coordinate the dealer channels to advance and retreat together, or open source new areas, committed to transformation and upgrade breakthroughs, or open up new markets abroad, transfer capacity load ... Such things are not the same.
the correlation effect, the paint industry in 2017 will be how the tone of development, and what trends will appear, it does not seem to be much different from now. But the specific enterprise itself is very variable, because so far, the consensus in the industry is in the era of advanced science and technology, information flow, people's communication is getting closer and more convenient, at the same time the dissemination of information and communication channels are more and more complex, and in the massive information resources, visual data rendering is more attractive to consumers' attention, which means that who has the ability to provide and present data, who can gather hot spots, lead the direction of consumption.
, coating companies should not only seize and apply the opportunities contained in the industry's big data, pre-judge market trends, and thus achieve significant returns. Also return to itself, improve their data development progress, production, research and development, sales and channels, logistics, supply chain, etc. to set up a clear data flow, thereby gaining more profound and comprehensive insight, and through the analysis of users' paths and behaviors, with subjective initiative to release more market space and potential.