Digital platform linked paint raw material manufacturers to explore industry transformation

In recent years, under the background of the country's vigorous promotion of the industrial Internet and the rapid development of digitalization, various industrial B2B digital platforms have emerged, which has also profoundly affected the development of the coatings industry. At the same time, the market also needs more advanced solutions as the coatings market expands and industry segmentation brings new technical requirements.
against this background, the China Coating Solutions Platform, an open, one-stop digital platform jointly established by raw materials and solution providers, was officially launched on December 4th, with the brand name "COATINGCAT"
China
. Cosmos, Bick Chemical, Commody and Hansen, four leading industry-leading providers of innovative raw materials and solutions, joined as start-up members of the platform and signed a letter of intent to cooperate. With the launch of the digital platform, suppliers will conduct in-depth collaboration and business model innovation in research and development, marketing, supply chain and other fields to meet the growing demand of domestic paint manufacturers and improve the commercialization of coating innovation technology.
"China Coatings Solutions Platform" Signing Ceremony (from left to right: Mr. Lu Weiguo, Vice President, Greater China, Coxtron Coatings, Adhesives and Specialty Chemicals Business Unit, Mr. Fu Dechun, General Manager of Bik Chemical Greater China, Mr. Chen Yunchang, Managing Director of Comu Chemical Greater China, Ms. Rong Tiezhi, Director of Specialty Epox Asia Pacific, Hansen)
Digital innovation comes at a time when
rapid growth in China's coatings industry is creating more new demands that require continuous industry innovation.
more than 12,000 paint companies in China, with a compound annual growth rate of 9 per cent over the past three years, according to public data released last year. As the industry expands in size, the market is undergoing a double change. On the one hand, the size of Long Tail customers has grown significantly, and they cannot be adequately and effectively covered by existing supplier sales networks and distributor networks, and on the other hand, mature customers in the industry need to continue to break through technical challenges and move into new applications. In addition, China's coatings industry structure is undergoing adjustment, the market demand for environmentally friendly (e.g. water-based, high-solid system, etc.) coatings is growing rapidly, which gives industry participants of all sizes the opportunity to achieve breakthrough growth.
At the same time, digital innovation has spilled over from the B2C industry to the B2B industry, including the deepening application of technologies such as e-finance and online payment in the B2B field, and the incubation of many B2B e-commerce platforms has also witnessed the rapid growth of the industry. In 2018, China's B2B e-commerce has reached 1.12 trillion yuan. The introduction of the national supply-side reform and the good policies of the industrial Internet have further contributed to the development of the B2B digital platform. The four founding members of COATINGCAT, a Chinese coating solution platform, have explored different B2B platforms and agreed that the construction of the industry's B2B platform requires the direct participation of major manufacturers and service providers.
launched the China Coatings Solutions Platform to integrate innovation capabilities
4 founding members are professional suppliers in key raw materials areas of coating products, working together to create new value for the industry through cooperative innovation. The new digital platform will enable domestic paint manufacturers to communicate directly with professional suppliers and obtain one-stop solutions covering different coating technology segments, from sample trials to subsequent mass production, covering the entire business cycle and increasing industry productivity.
In addition to providing solutions, the four companies will collaborate in depth in technology, integrating local and global research and development capabilities, allowing experts from different segments to collaborate in depth to address industry challenges, provide innovative technology solutions to platform customers, and develop more applications. Explore the potential of cooperation in research and development, supply, and accelerate the commercialization of research and development processes and new technologies with digital platforms to enhance innovation across the industry.
, the platform will continue to adjust its strategy in a timely manner based on industry and market feedback to proactively address industry challenges in a holistic manner. The open digital platform also welcomes more industry participants who identify with the concepts of collaboration and innovation, such as industry organizations, laboratories, and raw materials and application technology suppliers for market segments, to conduct multi-dimensional discussions and experiments on digitalization.