Diversified competitive landscape Coatings enterprises need to enhance "soft power."

China Coatings Network
News:
Coatings
industry after many years of development, ushered in a relatively mature development mechanism, but also triggered a "competition war", from product to brand, and then step by step towards soft power competition, the scope of competition is becoming more and more extensive, the level of competition is getting higher and higher. Facing the diversification of competition,
coating enterprises
pay more attention to the cultivation of soft power.
For enterprises, soft power is a relatively hard power (hard power is a materialized form of the elements, is an objective measure of enterprises to become bigger and stronger objective criteria), and soft power is the ability to integrate and use hard power, is an indispensable supporting factor for enterprise development, is the ultimate realization of the enterprise operating efficiency to maximize the key capacity.
In fact, the concept of "soft power" has a long history, has long been nothing new, each enterprise has its own soft power, the reason why some paint enterprises have not yet reflected in the development of its powerful function, just because the paint business leaders do not pay enough attention to him. And the soft power of an enterprise is often covered by the size of the enterprise, operating profits and other quantifiable appearance, not easy to be found and aware of.
for the current paint enterprises, the so-called soft power can be understood to a greater extent for the improvement of enterprise service level and brand culture building integration. And the improvement of service level is not only physical store sales of services, with the gradual development of e-commerce, paint electrocution has become an irreversible trend, therefore, for e-commerce service quality improvement is also essential.
above, for today's paint enterprises soft power is nothing more than the level of enterprise service and brand culture building integration, so for paint enterprises, the most important thing is how to do these two aspects. First of all, paint enterprises to constantly improve the enterprise's service system, including pre-sale, sale and after-sales three aspects. For different links of service, coating enterprises should strengthen the regular training of after-sales service personnel to improve their service capacity, better service for consumers.
second, the brand building of paint enterprises should also conform to the trend of the times, as far as possible to integrate brand culture into the soft power of enterprises, so as to form the comprehensive strength of enterprises, enhance the core competitiveness of enterprises.
since the coating industry's market competition level has been upgraded to soft power competition, paint enterprises can only face up to difficulties and continuously improve the soft power of enterprises, in the competitive market to occupy a place.