Does the coating operation in the Internet age require ingenuity?

When Premier Li Keqiang put forward the spirit of ingenuity, in fact, is a kind of appeal, because we are now all walks of life have seriously lack of this spirit, all want to be short and smooth, few people sink their hearts to quiet life only do one thing, what to make money to do, what convenient to do, this is undoubtedly weakened our spirit and thought. The revolution of industrialization was not a blow to ingenuity, but rather to make traditional industries more efficient, which many people often misunderstood. The major shopping malls are almost all of these brands, all of them go to chef, customers eat mechanized meals. Clothing stores almost all copy a style. Most of the furniture in the furniture store was copied from the Milan exhibition in Italy. creation, these two words seem to us more and more far away. Even our
coatings
industry, from the beginning to the present, plagiarism has not stopped, most of the so-called research and development technology department, nothing but from the market to buy products that want to copy, analysis principles, analysis of raw material composition, and a more economical and low-cost way to present their products, to the market, and low-cost market, can quickly cover the market.
painting
workers in the market, always unwilling to learn new technology, clearly there are some new brushing wall methods, but still follow the old tradition, making it difficult to promote new products, even the market red art paint, many areas can not find suitable painters, had to second personnel from headquarters, a time, can do art paint painters become incense, but the number of people, determine how far the market can run, lack of ingenuity, enterprises, it is difficult to run far.
A case, I deeply remember that in 2011, I worked in a
coatings company
, took the initiative to undertake a project, art coatings Shanghai O2O project, that is, all customers from the network platform, and invited to the offline physical experience shop (non-street and home market), which at that time belongs to innovation, no
paint brand
is operating like this. At that time is not the mobile Internet era, PC-based, we participated in a lot of group buying network activities, into the owner QQ group, Baidu keyword optimization, etc. , the result is very good, each time there are many customers willing to place an order, and most customers will run to our traffic is not convenient experience hall to feel, and ultimately pay. At that time, we used art paint products from 150-250 yuan / square meters of package materials, excluding traditional
latex paint
,10 square meters to do, generally recommended the whole house, the largest order Remember that there are nearly 50,000 yuan, which makes us very surprised, a group did not do any sales, will only play the concept of the market "people", can make the company's old drivers surprised, have to say is a miracle, but also proved that I was the understanding of network marketing is right. But in the end this project is a pity less than a year to end, should be said to be a failure, the apparent failure is that the headquarters did not provide the support of construction technicians, we had to go from the outside to do art paint construction master, but also hurriedly train some master, but to no help, the number is too small, resulting in many orders can not be completed on time, the return rate is very high, coupled with the construction quality control is also missing, so the final word of mouth is getting worse, orders are less and less.
, I realized that no matter what the project, the product is the foundation, marketing is the icing on the cake, but also rely on down-to-earth ingenuity, in order to ensure the future. Such as a wooden door brand's huge service installation system, a cabinet brand's logistics installation and distribution system, including a state's refresh service, are from a strong floor construction craftsman service organization, which will not be established for a while, the need for enterprise spirit, operation team and floor service craftsman focus. Return to ingenuity, do not forget the first heart.