Domestic paint brands to reverse the situation need to make a big investment to change

China Paint Network
News: For the time being, China's wooden door brand, whether in economic, or product design and manufacturing, management, and even marketing, etc. have a certain gap with the international brand. Such a gap led to the disparity of power, so that China's wood-painted enterprises can only keep close to the domestic market this "lake", but unable to swim in the world "ocean". Wood tu enterprises to reverse the status quo, naturally need to make great efforts to make a big investment to change.
high-quality products, low-quality products oversupply, is China's wood door industry status quo. At present, in the total supply of wooden doors, domestic production of high-grade wooden doors only a small proportion, most of them rely on imports. With the further evolution of the market pattern, the position of foreign-funded enterprises in controlling the high-end market will be more stable, and some private wood-painted enterprises may become foreign-funded brand processing plants.
, of course, domestic wooden doors are not lack of quality, some products in terms of quality and foreign brands can be completely comparable, the gap in the brand value. At present, wood tu enterprises in the brand strategy is generally short-sighted behavior, product strategy is limited to product sales links.
Because of the small size of enterprises, many Chinese wooden door brands are unable to carry out large-scale advertising, brand awareness is difficult to improve, some agents profit is the short-term business concept of the map has also caused damage to enterprises.
rational brand management strategy should become the preferred idea for domestic wood-painting enterprises to break through and win in the market. This means that wood-coated enterprises can not rush to success, but to systematically solve the problem, pay attention to hard power and soft power of the overall upgrade, so as to get rid of the role of followers, and truly have independent rights.
However, in order to achieve greater victory in the face of economic globalization, domestic wood-painting enterprises need to improve their own technical level, management level, product quality and marketing capabilities, so as to find their place in the competition. Of course, wood coating enterprises also need effective and healthy development.