Drug e-commerce policy to relax the retail end pattern of drugs or change

　　Our reporter Wei Guoan reported that the State Food Drug Administration Has issued the Internet Food Drug Management Measures (Draft for Comments) recently In view of the business qualification of online pharmacies, the Opinion Draft stipulates that, in addition to the business subjects that do not need to handle the relevant licenses as stipulated in laws and regulations, the operators of Internet food drugs shall obtain a license for the operation of the of food and medicines or the certificates for the filing pharmaceutical production enterprises, drug wholesale enterprises shall not sell drug to individual consumers through the Internet The Draft Opinion also stipulates that internet drug operators shall sell prescription drugs on prescription in accordance with the requirements of the regulations on the classification and classification of medicines At the same time, the third party logistics and distribution drug , third-party trading platform to establish the practice pharmacist online pharmaceutical service system.　　The industry believes that the "Internet Food Drug Management Supervision and Management Measures" once implemented, will be opened up to the pharmaceutical the development of the e-commerce industry has been in the case of the ban on the sale of prescription drugs, the opening of prescription drug retail channels to e-commerce, or will bring revolutionary changes to the rapid development of medicine e-commerce.　　Policy relaxation Of the threshold of medical e-commerce to reduce the relative old rules, "opinion draft" is clearly breaking the original policy constraints on pharmaceutical e-commerce.　　"The Opinion Draft lowers the entry barriers for pharmaceutical e-commerce, as long as it has the ability to the of pharmaceuticals to sell, whether it is a national chain of pharmacies, or regional pharmacies, online sales can also be sold online." Li Caifen, executive vice president of Kyushu Tongbeijing Beijing Good Pharma Pharmacy Chain Co., Ltd., told reporters, "The new rules are based on the opening up of the industry, the future development of the industry is based on fair competition, pharmaceutical and operation ultimately rely on the core competitiveness of online pharmacies and the strength of pharmaceutical services." Prescription drugs are
that must be purchased and used on the prescription of a medical practitioner Due to drug safety reasons, the country has a very strict rules, prohibit the online sale of prescription drugs.　　At the policy level, the Measures for the Administration of Information Services for Internet Medicines Information Services and the Interim Provisions on the Approval of Internet Drug Trading Services, issued in 2005, have been used It stipulates that online pharmacies can only sell over-the-counter drugs and need to set up their own distribution network, which restricts the development of medical e-commerce to a large extent.　　Data show that so far, 184 enterprises have been internet drug retail qualification (i.e., online pharmacies) Although drugs mainly hit commodities, but achieved good development performance is very small, and sales of good online pharmacies are selling health care products, family planning supplies, contact lenses, household medical equipment .　　The drugstore chain faces a challenge in January when Alibaba announced that it would join forces with the Yunfeng Fund to spend $10 3.7 billion yuan to acquire CITIC 21st century, into the field of pharmaceutical e-commerce platform Citic in the 21st century has the only drug regulatory code system, its 95095 pharmaceutical platform has "
drug Internet trading service qualification certificate."　　Just after the release of the Opinion Draft, the domestic online pharmacy Kenji Network announced the successful financing The China Resources Group's online pharmacy announced the completion of the first quarter of this year's Round of A financing, the amount of 300 million yuan, the initial phase of 1 100 million yuan, the investor is Shanghai International Venture Capital Corporation, the site became the first successful financing of online pharmacies in China This is interpreted by the industry as a pharmaceutical e-commerce New Deal inspired the enthusiasm of the capital market, attracted the attention of investors The loosening of policy restrictions on online pharmacies and prescription drug sales has given capital giants a huge market space.　　It is understood that the overall market size of medicine has exceeded 1 trillion yuan, the total proportion of prescription drugs accounted for 70%-80%, and prescription drug profits far higher than over-the-counter drugs According to foreign pharmaceutical industry data, the U.S online pharmacy sales volume has accounted for about 30% of the total sales, Japan 17%, and Europe 23%.　　Once the policy is liberalized, the medical e-commerce will usher in a leap forward, will it bring an impact on physical pharmacies?　　"Online pharmacies don't have much impact on single pharmacies Yang Lianliang, president of the single pharmacy branch of the China Medical Materials Association, told reporters that monomer pharmacies mainly face the regional township market, do a good job of medical health services for township residents, for the people around them to solve medical problems, and medical e-commerce is facing the urban market.　　From the geographical location of single pharmacy and the particularity of service objects, "online pharmacies and single drugstores service direction is not contradictory, overlap is not great, and the transformation and upgrading of single pharmacy will also be towards the direction of the pharmacy consortium, the future will also solve some industry development problems through the Internet." Yang Lianliang said.　　For investors with large brick-and-mortar drugstorechains, there will be greater competition, with some big chain owners joining the opposition A chain of drugstore operators said a significant reduction in market access barriers will make the traditional model of drugstore chain business more challenges.　　Where the market will go " Prescription drug policy will be liberalized, the biggest impact will be on the hospital prescription drug business, hospitals pharmacies will have a significant portion of the sales to online pharmacies and physical pharmacies Li Caifen said.　　In the face of the coming industry outbreak, the industry is optimistic about the good pharmacist's online pharmacy model and JD Mall's pharmaceutical e-commerce model.　　It is understood that jd Mall pharmaceutical e-commerce business is participating in the National Development and Reform Commission's drug separation pilot, pilot sales of prescription drugs And JD Mall has already launched the online and offline linkage of drugs
O2O business, and JD Mall has first-class distribution capacity Industry analysis, with the health insurance policy gradually liberalized, prescription drugs , electronic prescriptions and health insurance online payment, will become a medical sales qualification of the e-commerce platform has been a new growth point.　　Kyushu Tong is well-known private drug circulation enterprises, with a full range of product lines, its good pharmaceutical pharmacy has been online layout, O2O model is in Beijing, Shanghai, Guangzhou and other first-tier cities to promote, the number of physical pharmacies more than 1000, with the help of Kyushu Tong's pharmaceutical logistics system formed a unique competitive advantage.　　"Once the policy is liberalized, there will be a transition period in the industry, and there will be an acceptance process for consumers to sell prescription drugs to pharmaceutical e-commerce." Prescription drugs are more suitable for e-commerce operations than over-the-counter drugs, especially for chronic and out-of-pocket drugs, and orders for drug will flow first to the pharmaceutical e-commerce Li Caifen said.　　Shen Yin Wanguo Securities believes that in the short term, the entry threshold of pharmaceutical e-commerce lower, may lead to increased competition, and in the long term, because the platform is no longer scarce, the future drug the level of competition will be rapidly upgraded This will promote the operation efficiency of the pharmaceutical market from all aspects, and will help the pharmaceutical industry and pharmaceutical e-commerce to move towards a standardized, orderly and centralized stage of development.　　"The internet will eventually show the winner-take-all situation and move towards brand concentration Domestic and foreign large drugstore chain of the online and offline model is similar, and ultimately reflects a certain degree of concentration Mr Li said every business would have the opportunity to compete in the market after the emergence of a brand, and these online pharmacies would focus more on pharmaceutical services and health services in a particular segment, creating unique market segment advantages that ultimately depend on the degree to which customers experience the customer experience.　　Industry insiders said that if the policy landed, the number of online pharmacies will increase in bulk, prescription drug demand has a long-term and more conducive to online marketing customer transformation, will trigger the development of domestic pharmaceutical e-commerce blowout, but also will greatly compress the circulation link, reduce drug prices Correspondingly, the market pattern of pharmaceutical e-commerce will be significantly divided, forming a third-party e-commerce platform, a national online pharmacy, and an online pharmacy focused on segments and regional operations.