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    Home > Coatings News > Paints and Coatings Market > E-commerce is not the only way a new business model for the coatings industry has emerged.

    E-commerce is not the only way a new business model for the coatings industry has emerged.

    • Last Update: 2020-09-24
    • Source: Internet
    • Author: User
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    China Paint Network:
    years, the tide of e-commerce swept the entire home industry. But on the road of e-commerce, not all
    sensing enterprises
    can develop in the trend, many
    -paint
    enterprises in e-commerce "planted with the head", hurt the strength, it can be seen that e-commerce is not casually able to walk out of a Kangzhuang Avenue. In fact, the development of the paint industry can explore many new business models, why hang in the e-commerce tree?
    difficulties faced by the chinese coatings industry vary from year to year, and since the beginning of the previous year, the degree of difficulties has increased for a variety of reasons. Some people say that the real estate market is not good, sales overall down; some people put forward monetary policy is not loose enough, enterprise loans difficult; some enterprises put forward more directly, that is, the store expansion speed is too fast, leading to disorderly competition, competing for dealers; dealers themselves are also killing each other's prices, some stores or even a day a piece of goods can not sell out, these are difficulties.
    , transformation has become a top priority for many coatings companies. At present, e-commerce under the "Internet Plus" has become a popular export of transformation.
    indeed, Ma Yun Internet Electronic Mall has achieved great success, we are all exploring building materials home e-commerce model. Some paint companies have also built a network to try to open an online mall, however, these platforms of view and click-through rate, no matter how much money spent, can not be compared with Alibaba, Tmall and so on, Ma Yun model can not be copied. So consider the problem, to think more, do not blindly follow the trend. Relying on cottages, imitation for survival, and development, it is impossible to have too much to do, nor is it the only way out of the enterprise.
    the change of the commercial mode of coatings, there is not only a way for e-commerce. Now Beijing, Shanghai and other places, all the community development requires the delivery of hardcourted housing. In this way, will there be some changes in the commercial stores?
    , for example, a store becomes a logistics distribution base and a distributor becomes a supplier. It's also a huge change in the business model. Because of the scale of development and decoration, the best way to reduce procurement costs is to find factories to order directly, rather than to find retailers to sell wholesale. Community developers generally need hundreds of kinds of goods at a time, he can not go to talk with hundreds of kinds of goods manufacturers, then the most need is a good logistics distributor, or called collection center, unified procurement. Of course, the logistics center or collection center will not only take orders for a small area, he will have four or five small area orders. Holding a large order, can you not take care of the production enterprises? Production enterprises can only make a greater profit.
    there may be a considerable part of the way out of the store is logistics distribution center, product collection center, the identity of dealers in the store will also be transferred, from the face of scattered customers to centralized suppliers. Throughout the world's development situation, hardcourt housing is the future trend, so, paint enterprises from now on to study this issue, understand the community developers of the purchase practices and channels, as soon as possible into this market.
    of the coatings industry is so slow because practitioners do not bring more advanced business models. Whether it is marketing, packaging or circulation mode is far behind other industries, not to say information technology in the paint industry applications. The progress of the coatings industry needs to be guided, which is the responsibility and mission.
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