E-commerce is well-liked, coating enterprises rational treatment

China Paint Network
: Gifts to buy New Year's goods? Where, of course, online shopping ah! With the change of consumer shopping
,
and other home industries have also paid attention to "e-commerce". However, looking at the entire home industry, e-commerce currently accounts for less than 5% of the market share. Therefore, for the bright future of e-commerce,
coating enterprises
also need to be cautious.
as a traditional home building materials industry, the paint industry now has to be affected by the impact of the Internet. At present, the development trend of e-commerce is unusually rapid, this new development model is also "eroding" the current development model of the coating industry. In the face of the unstoppable trend of e-commerce, paint enterprises in the development model of how to choose, it has become an urgent need for enterprises to face up to the problem.
years, paint enterprises are facing market pressure from all aspects, rising rental costs, homogenization phenomenon is serious, the paint industry in a variety of industry ills, but also deeply felt the impact of e-commerce to the traditional development model. In a new round of industry reshuffle revolution, paint enterprises also need to change their thinking in this survival of the fittest market competition, improve the added value of products and services.
for coating enterprises, under the impact of e-commerce, coating e-commerce has been the trend. There are
coating brands
in order to open up channels, test hydropower platform, although small gains, but consumers for the purchase of paint products are still biased towards brick-and-mortar stores. However, as far as the current development of the coating industry is concerned, enterprises can not abandon the traditional development model and rely entirely on e-commerce. The e-commerce platform of coating enterprises is also affected by many factors, in logistics, after installation of after-sales service will have a long way to go.
, in the e-commerce trend is coming, paint companies are ready to develop, to meet the new model is beyond reprocity. However, before the beginning of this transformation and upgrading revolution, paint enterprises still need to maintain a rational and objective attitude towards the new model, so as to achieve the ideal development goals on the road of e-commerce.