E-prescriptions are streaming or spawning a $230 billion online prescription market

In recent days, the pharmaceutical industry exposed a major news is that more than 1800 retail pharmacies in Chengdu can use electronic prescriptions to sell prescription drugs!
the previous 10 days or so, the NDRC also issued a negative list, saying prescription drug e-commerce continues to be banned. Further back 8 months, is JD.com and Shandong Zibo Health Planning Commission, Xinhua University pharmacy cooperation pilot electronic prescriptions out of the hospital.
these things, really will let a lot of people confused, prescription drug e-commerce to come? How many hospital prescription drugs will flow online? How should the enterprise plan the layout?Electronic prescription flow, or the birth of 230 billion online prescription market
e-prescription flow is an online medical information platform, it contains hospital information systems, doctors, medical prescription flow information platform, cloud pharmacy platform, social pharmacies, distribution systems, etc. , including interconnection network, mainly to achieve doctor-patient hospitals, outpatient clinics, etc., can independently choose online and offline combination of drug purchase methods.
industry analysts say that after the opening of online prescription drugs, there may be 30% of the demand for prescription drugs will go online.
According to Ames' Panorama Interpretation of the Chinese Pharmaceutical Market, the prescription drug market in China exceeded 990 billion yuan in 2015, accounting for 85% of the total pharmaceutical market, of which the hospital prescription drug market was about 763 billion yuan, the retail pharmacy prescription drug market was about 102 billion yuan, and the rest was sold through the third terminal.
if 30 percent of hospital prescription drugs were to go online, it would mean that nearly $230 billion of prescriptions would flow out of hospitals.Internet Hospital and TDP Pharmacy
in the face of huge interests, the first choice is the Internet hospital, it is the right place for the need for institutions or individuals to issue electronic prescriptions.
As early as October 2014, guangdong Province, the second hospital tele-medical service qualification was approved by the Guangdong Health Planning Commission, became the country's first network hospital, followed by Guiyang Internet Hospital, Wuzhen Internet Hospital, Zhejiang University Hospital online hospital area, seven Lekang network hospital and so on.
and Wuzhen Internet Hospital welcomed the country's leaders to visit, this new thing to a new climax.
also need to add that some Internet hospitals and health insurance payments, can be linked to health insurance, technically is not a problem.
also worth mentioning is TDP Pharmacy, which is considered an innovative model that focuses on the diversion of hospital prescriptions. But these TDP pharmacies in the industrial ecology in a natural advantage, for pharmaceutical companies, there is still a certain threshold, a large number of small and medium-sized pharmaceutical companies to do such a system alone, is undoubtedly too difficult.
if you do business as a third-party TDP pharmacy, then a limited number of TDP pharmacies cannot accommodate so many pharmaceutical companies.
TDP pharmacies and Internet hospitals appear to have further pushed the separation of medicines and facilitated the flow of electronic prescriptions.practice in Chengdu, 1800 pharmacies became e-prescription pick-up points
earlier this month, the Chengdu Food and Drug Administration demonstrated remote e-prescription operations on-site at Derentang pharmacies.
, Chengdu Food and Drug Administration after the early pilot and research, in Chengdu drug retail chain enterprises to carry out electronic prescription services pilot work.
, the company decided to actively carry out electronic prescription transfer business for common diseases, chronic diseases and other medications in the city's retail pharmacies. According to Sichuan Online reported that the current electronic prescription has covered nearly 3,700 pharmacies in Chengdu, as long as patients through the PC micro-consultation terminal equipment selection department after consulting the corresponding back-office doctor, health consultation, prescription, prescription review, drug purchase step by step.
to facilitate risk control, electronic prescriptions are mainly limited to fixed doses of drug upper respiratory tract infections, hypertension, diabetes and other common diseases, chronic diseases. It shall not be used for special groups such as children, pregnant women and the acutely ill. Electronic prescriptions should comply with the relevant regulations of the department of health care, the prescription is printed with the doctor's electronic signature.
now, the city has opened more than 3000 pharmacies, the opening of electronic prescription pilot has more than 1800, these pharmacies can provide free advice for the people, electronic prescription, audit and other services. the transformation of prescription drug sales, are you still at a loss?
in the hospital drug price difference, the proportion of drugs fell, want to believe that many pharmaceutical companies in the future prescription drug sales are at a loss.
When hospitals no longer need so many prescription drugs, when medicare re-reduces prescription drug prices, when clinical pathways and prescription reviews increasingly affect doctors' medications, when the medical anti-corruption drive keeps grabbing the dean...
In the past, the kind of gold sales, a month also do not need to run the hospital several times, as long as the development of a few medium-sized hospitals, a year can easily earn a million comfortable days are about to become a thing of the past, and gone!
drug sales channels change, many pharmaceutical companies are eyeing the drug retail market. But retail pharmacies don't have a prescription source, which is a huge obstacle.
, many people want to make it easy for pharmacies to get prescriptions through Internet-based workables. Every time I hear such news, prescription drug companies are looking forward to seeing really even one or two cases of active life.
anyway, prescription drug outflows are an inevitable trend, and no matter how they flow, pharmacies will eventually be the biggest takers: even online, they will eventually need to go to pharmacies to pick up their medicines. Therefore, how to expand the retail market of pharmacies by prescription drug companies has become a new topic.
fact, this is an important, but not urgent, matter. But if has been indifferent, so that more thoughtful pharmaceutical companies to do a good job of layout, it is undoubtedly left to their own is a greater passivity. (Seber Blue)