Empower the digital and intelligent transformation of wine enterprises with traceability ecosystem

News from this website (Reporter Yang Xiaojing) At the moment when the wave of digitalization and intelligence is sweeping, the traditional wine industry is also undergoing a subversive change from manufacturing to "intelligent manufacturing"

According to data from the China Liquor Industry Association, in 2021, the output of regulated liquor enterprises nationwide will be 7.

A few days ago, the Cloud Salon Exhibition was held with the theme of "Trace Ecosystem Helps Wine Enterprises' Digital-Intelligence Transformation" jointly sponsored by the Food Safety and Information Traceability Branch of China Non-staple Food Circulation Association, Beijing Aichuang Technology Co.

"Under the background of dual circulation and large market, the vast majority of branded liquor companies have built an authentic anti-counterfeiting traceability system

In this regard, as one of the benchmark enterprises in the construction of the traceability system in the liquor industry, Ou Yi, a digital anti-counterfeiting engineer in charge of the Wuliangye Innovation Design Center, discussed the digital and intelligent application of the traceability system in the enterprise

Wang Zhe, director of Aichuang Technology, believes that companies can start from the underlying logic of one object, one code technology to expand the depth and breadth of applications that can be achieved in the traceability ecosystem, and more in terms of channel terminal control, dynamic sales, and consumer reach.

He said that data is the core element of digitalization, and the traceability ecosystem can collect real, traceable and complete high-quality business data throughout the product life cycle by assigning unique codes to products.

For the problems of internal management informatization, terminal participation and information authenticity encountered by enterprises in the process of digital intelligence construction, Chu Genshui, director of the information center of Hengshui Laobaigan Wine Co.

As a well-known brand in China's wine industry, Tianjin Dynasty Wine has been actively exploring the construction of a wine traceability system and its application in digital marketing in recent years, and has effectively increased brand sales through the empowerment of one item, one code

In addition, many wine companies are facing issues such as wool party risk control, black ash production crackdown and small program security protection

In order to promote the high-quality and innovative development of the alcoholic product traceability system, the Food Safety and Information Traceability Branch of the China Non-staple Food Circulation Association has taken the lead, established projects and released a number of relevant standards since 2013, including the "Alcohol Commodity Logistics Information".

　　Responsible editor: Zhao Yu Review: Peng Zonglu