Entering the hundreds of billions of market, Yili's big move began

2019 is seen as a cold year and a year of big reshuffles across the industry! In many industries, it is the dairy industry that is changing.
in 2018, the two giants have increased the international and domestic markets.
is a big momentum, to promote the industry's big development and reshuffle.
2019, Amoussi, who represents high-end brands in the dairy industry, has kicked off the industry's big development.
path to Amoussi's rise, and $10 billion is just the beginning! As a billion products, Amoussi has a profound impact on the high-end dairy market.
since the listing, in just a few years, Amoussi has grown into an annual sales of 10 billion single products, but also fully opened up the dairy high-end market.
and Amoussi's rapid growth lies in product innovation.
in most brands are still competing for the low-end market situation, the first to introduce and successfully occupy the Greek yogurt, quickly become the leader of the high-end market.
the high-end market, Amoussi has not stopped innovating.
on the basis of classic Greek yogurt, in 2017 Amoussi again launched two high-end new products - Lee's crown high-end particle series and PET bottled high-end drinking series, to complete the horizontal expansion of the category of warm yogurt.
amoussi to make a leap forward in 2017, with sales of more than $10 billion, making it a super brand under Yili.
view of Amoussi's development in recent years, from 2014 to 2018, the average annual growth rate of more than 200% is fundamentally because of Amoussi's continuous innovation and deep cultivation of the constant temperature yogurt market.
enter 2019, Amoussi set sail again, once again in the sales of 10 billion market, innovation and deeper market.
to redefine the ever-warm yogurt market with a brand new single product, opening a new round of campaigning.
to redefine the yogurt market's billion-dollar list! Amoussi's development stems from product innovation, and it has never stopped.
, launched in 2019, is once again redefining astrational yogurt, ushering in a new round of expansion across the industry.
is understood that Amoussi's new product for the high-end drinking series of fruit-based oranges and pears, innovation once again redefined the market for warm yogurt.
say that high-end drinking series of flesh-type orange and avocado new products redefine the temperature yogurt market? Product innovation is the characteristics of this product, high-end drinking series of flesh-type orange and anchovies as the main products in 2019, the selection of imported sunshine orange flesh fiber and sweet anchovies juice, with the Greek-derived high-protein rich yogurt perfect blend, coupled with fiber-like flesh silk, brings a rich layer of taste;
at the same time high-end drinking series of flesh-type orange and anchovies new products bring not only product innovation, but also in the nutritional subversion.
in the traditional yogurt nutrition more double-dimensional C, dual nutrition fusion, to meet the taste upgrade at the same time to complete the nutrition upgrade.
will now be the consumer's health, nutrition, taste needs exceed the standard of completion.
In addition, packaging continuity and originality will be Mondrian art techniques applied to packaging at the same time, with art and delicious collision, add more attractive packaging screen, compared with the past products added more features.
to let the product from the art trend cross-border break, attract more consumers.
is an unprecedented experience for both new and old consumers.
a double healthy nutritional boost, fruit juice and yogurt taste collision, packaging visual experience ... Perfect fit now consumers fun, good-looking, good quality, good nutrition needs! Products, face value, health and perfect combination, this is Amoussi in 2019 for the market ready for the big move! Innovation goes far beyond that!! Product innovation is a natural attraction to consumers, but it is not enough to rely on products for explosive growth.
marketing innovation is the fundamental of the market, bringing about a full-scale outbreak of the market.
in order to product in the terminal market rapid progress, in the Spring Festival before the planning of a large number of activities, from the marketing level to quickly open the market.
the Spring Festival as an opportunity, Amoussi created 100 kinds of strong taste of young marketing ideas, a number of areas into the market.
bring together, entertainment, e-competition and other areas of collective efforts to Angelababy, Diligeba, Yu Mengyu, Jiang Sida, Mao Not easy and many other stars IP joint efforts to open a high-end drinking series of flesh-shaped oranges and pears new products in 2019 marketing new outbreak.
publicity, get rid of the traditional media level of publicity, in the propaganda channels to choose more places for consumers to gather.
in the choice of platform years ago more in favor of stations, airports, subways, bus kiosks and other places, to avoid decentralized publicity, more concentrated scale, more prominent effect.
addition to the innovation and precision of publicity, Amoussi high-end drinking series of flesh-type orange and anchovies new products in the terminal display is also more biased towards the creation of scene.
in the terminal supermarket large area display design, in the Spring Festival market attracted a large number of consumers to participate.
the display of the terminal, Amusi in order to cater to the young consumer groups, fully opened the sound of red envelope interactive play, very short time attracted many young consumer groups to join.
such a brand-new marketing, Amoussi high-end drinking series of flesh-type orange and anchovies new products through such platforms as shake sound quickly and accurately cut into the young consumer groups, complete the audience's accurate communication.
Young people's play with the convergence of young people's platform, a new marketing momentum, Amoussi high-end drinking series of flesh-type orange and phoenix new products from outdoor publicity, promotion, consumer interaction to cover consumer life, real and consumer play together.
With the help of the Spring Festival market and consumers of the full interaction, Amoussi high-end drinking series of flesh-type oranges and pears new products have been fully entered the market, continue Amoussi's long-standing innovative road and development concepts.
the road to Amoussi's brand! It is no accident that Amoussi has become a billion-dollar single product, from Amoussi high-end drinking series of fruit-based oranges and pears this new product, you can see Amoussi in the brand road adhere to.
insist on innovation, adhere to personalization, adhere to differentiation... From Erie's brand, Amoussi has grown into a separate brand.
and the launch of the new product is another turning point in Amoussi's way forward, and Amoussi has truly become an independent brand.
high-end drinking series of fruity oranges and anchovies as a new product, innovation at the same time to help Amoussi began to more segmented markets and channels.
to lead the consumption of brands, to conquer consumers with products.
new innovations under the big singles, allowing Amoussi to work deeper into consumers.
strengthen the inherent brand at the same time, further complete the segmentation of consumer demand, looking for young product development!